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The Small Business :: View topic - Newspaper Advertising
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Newspaper Advertising

 
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carpet_cleaning
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Joined: Nov 23, 2004
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PostPosted: Tue Nov 23, 2004 3:38 pm    Post subject: Newspaper Advertising Reply with quote

I am going to be advertising in our local newspaper with Pre-Printed Inserts. These are full color sheets. I'm sure you've all seen these. Does anyone know what the "typical" conversion rate is with this form of advertising?
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rgs
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Location: Shreveport, Louisiana

PostPosted: Wed Nov 24, 2004 2:44 pm    Post subject: Reply with quote

Just a thought about running the newspaper ad. My guess is that you'll get the best results running you ad in the Sunday paper. People have more time on Sunday to read the paper and some only subscribe to the Sunday edition. You might also consider using a give away of some kind to get business. Of course, I'm in the promotional advertising product business. You might try business card magnets and have a mini billboard on the customers fridge all year round. Good luck.
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PostPosted: Wed Nov 24, 2004 2:46 pm    Post subject: Reply with quote

Yeah magnet advertising is a must. I like the idea of running the sheets on Sundays. Thanks for the advice!
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