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asheagold
01-18-2014, 04:24 PM
When choosing a business name, think long term and choose one that will work in the future as well as the present. Think about your future goals. For example if you want it to become a big corporation, maybe you should not label it with your first name. For example: Joes' plumbing. It makes the business sound too small. Be creative but not so much that you forget to include the kind of business it is. You may want it to sound pretty or exotic but it must be practical also so people will understand what kind of business it is. For example: Charman's Beauty Supplies instead of just Charman.

cpefley
01-19-2014, 11:17 AM
That is a great point. I had never thought about that. Definitely would sound terrible to have a big corporation with a first name. Imagine if Microsoft was called, "Bill's Computer Company". Not good. I think that a lot of people go with names that are a play on words, which is catchy and sticks out. There is a small bakery near me called, "Nothing Bundt Cakes". It is petty popular, because the name stands out.

VirtualDebbie
01-19-2014, 12:05 PM
I totally agree that there is a lot to be said for choosing a good name for your company! If you are planning on staying around and growing the business, you have to think out of the box and select a name that will work over time. I agree that leaving your name in the title, especially a first name, does sound "small," but if that is the type of image you are trying to portray then it can work for you instead of against you. I have noticed that many of the contractors around here, in the fields of landscaping and plumbing especially, use their last name for the company name, and I think that also adds some pride to their image.

AliceT
01-19-2014, 02:27 PM
I disagree! If you have a quality product, you do not require a made up name. Personal, first names have worked well for these very successful companies:
Ben & Jerry's Icecream
J. C. Penney
Tim Hortons
Walt Disney Company
Wendy's Corporation

I am certain there are many others - those are just off the top of my head. If Joes' plumbing wants to become a nationally renown business, the name will not hold it back.

eppie
01-20-2014, 03:35 AM
I disagree! If you have a quality product, you do not require a made up name. Personal, first names have worked well for these very successful companies:
Ben & Jerry's Icecream
J. C. Penney
Tim Hortons
Walt Disney Company
Wendy's Corporation

I am certain there are many others - those are just off the top of my head. If Joes' plumbing wants to become a nationally renown business, the name will not hold it back.

Good point! :)

Even "Google" and "Yahoo" seemed funny and perhaps were not taken seriously many years ago and yet they are now among the leading giant online companies of today. A good product plus an equally good customer service is usually the "bottomline" in making a new business a success. Though according to some business experts there are basic rules to consider when choosing a business name like uniqueness and name recall. :)

fredkawig
01-20-2014, 07:58 AM
I disagree! If you have a quality product, you do not require a made up name. Personal, first names have worked well for these very successful companies:
Ben & Jerry's Icecream
J. C. Penney
Tim Hortons
Walt Disney Company
Wendy's Corporation

I am certain there are many others - those are just off the top of my head. If Joes' plumbing wants to become a nationally renown business, the name will not hold it back.

You have a great point here. Although the name of a business can still impact the curiosity of customers and can still influence other customers depending on their preferences. Good ideas in business are a very big part of the success of a business regardless of the name of your business. But imagine, if you combine great ideas, goals and visions with a great name which would be enticing to would-be customers then you will have a goldmine on your hands. People would recognize your business almost immediately and would be proud to patronize it. A horrible name, no matter how good your business ideas would eventually impact negatively on your business. If your business name is Tae-tae, in the Philippines Tae means feces, you wouldn't want to be associated with a business named Feces-feces? Am I right?

owesem75
01-22-2014, 06:41 AM
What makes a business name a good name is the quality of the services/products being offered. If you have satisfied and happy clients, word or mouth will bring you to the right client looking for your services. Eventually, you will have to protect that and improve some more. You will then have increased profit and will be ready for expansion. Because of your reputation you are known for, your name will stand the competition until your business name will replace the name of the service/product you are selling.

Example: XEROX. Can you please xerox these papers please... KODAK, COLGATE, etc..

Lodismel
01-23-2014, 09:16 AM
It's not necessarily the name that matters as much as the branding. It is paramount that when people think about whatever product or service that your company provides they think about your company. That can be because you have the best of that product. That can be because you happen to have a catchy tune in your commercials. It can also be because the name of your company is completely ridiculous. Every successful company that I've heard of attempts to use branding as much as they can. A good name is the name that people know.

hillaryNC
01-23-2014, 11:50 AM
I think that when coming up with a name you really need to think about your company as a whole. You need to consider what you sell, where you are, and how you want society to view your company! I can imagine it must be terribly hard to think of a name for a company that flows well and really captures what you want!!

Yamabushi
01-23-2014, 01:44 PM
One thing that works well if you are brainstorming, is just to go to domaingrooy[dot]com (not my site! i just use it)
They will automatically give you possible combinations with any word. So if you put in "apple", it will find things like appledojo.com or applesanctuary.com
It creates a huge list of combinations for you and can help with finding new domains.

If you are going for a name you want to stand out, try to use the 6 character rule. Meaning, if the domain is 6 characters or less its usually easier to remember, and often those domains get really popular if they support a good concept (fiverr,yahoo, google, and many many more). If your domain is... kelseywilfortconsultingfirm.com good freaking luck...

oregano
01-24-2014, 06:30 AM
I agree that you should always think of the future and which direction your business might grow in, when picking a name for the company. If you think you might expand into a variety of different areas, you could choose a name that can easily have other words added on to it - for example The President Corporation could later form subsidiaries such as President Car Hire, President Taxis, President Hauling, etc. It could even start out as President Transport, which later becomes a subsidiary of The President Corporation.

There are so many different models to use for naming a company, or a brand for that matter - the example above is just one of them. You might want a name that tells people exactly what the business is about, or a Latin or Greek name that conveys seriousness and sophistication, or a personal name (although this can be seen as a bit old-fashioned now - however it still works in industries where wholesome values are important, such as food). And yes, make sure your name doesn't mean something bad in another language as in a previous poster's example!

Taru
03-01-2014, 10:26 AM
I agree. I think it's much better to choose a name for the business you plan or hope to become rather than what it is at present. However, I'd slightly disagree that it's a set rule. I'm sure there are a lot of people who have gotten rich off of companies that have less than stellar names, but I do know what you mean that it certainly does help the process along if the name has a nice ring to it enough to give a better than average first impression.

alec
03-03-2014, 07:21 AM
It's not the company name that matters but the quality of the product you deliver. Sure, choosing a name for the future is a great idea, but like others here already said, the service you deliver and how you do it is what really matters. Google for example, now a household name, is not what you'd call a great choice in naming. But once value was added to the name it became what it is today.

Now, a great name can and will help your business but you have to focus on other aspects most, a name alone won't do your job.

scottlawrence
06-02-2014, 04:37 PM
If Joe's Plumbing sounds too small, then how did McDonald's get so big? Or for that matter Papa John's? Wrong advice. I have three main things for your naming bucket list. First, don't create a name that will limit you later. For example don't have a name like "Fashionable Shirts" and then figure out in two years you want to expand into slacks and gloves. Second thing is to get a name that works well on the Internet. That means: 1) easy to spell, 2) easy to understand on a radio ad and type in correctly, 3) is not generic such that a search for it yields a million other hits (like "Exotic Wigs" or something like that). Third, make sure you are not violating any other persons trademark or servicemark.

Scott Lawrence
www.wadefenseatty.com (http://www.wadefenseatty.com)

MahaKarthi
04-02-2015, 04:37 AM
Also consider future implications. For instance, having a name that goes XYZ technology Solutions Lts. Will limit you to technology based solutions alone. However, Going for XYZ LTd. Or XYZ Inc. Places no such limitations and you wouldnt need to change your name later. I've always wondered how companies like Piterion, Apple, etc. came up with their names. Any ideas?

Zimmy
06-03-2016, 08:08 AM
A name should not be to specific in case the business changes, which many businesses do. A name should be flexible and be able to adapt.

Sean Vangill
06-03-2016, 10:20 AM
Something else to consider is negative meanings your name may have in other cultures, especially if you plan to do work internationally. The name can be unique as long as it is not overly complicated or hard to pronounce. Clearly Joe's Crab Shack is an example if using ones name and simple description of what the business is. Obviously they have gone on to be very successful. It all really varies. In a guide by Fit Small Business (http://fitsmallbusiness.com/how-to-name-a-business/)they mentioned being wary of using ones location in the name if by chance you want to or are forced to move. E.g. if you are Main Street Barber but end up getting pushed out or simply decide to move to East Street then your name becomes confusing and you could lose business that way.

VP_Olek
10-08-2019, 06:29 PM
We have chosen CityForum for ours. It's the Next Generation Social Media Platform but for Cities. We have been holding on to the domain name for far too long and finally got this project under way. Behind each CityForum there is an Affiliate that will rule that region ... A lot of opportunities, looking for a team as well.

www.cityforum.com
www.cityforumglobal.com

Happy Money Making ! :)

amelyjcob
08-05-2020, 07:31 AM
While other monikers can have depth and meaning, “catchy” names are designed to stay firmly within the mind of your target customer, no matter how many opposing titles they might see. These are the titles that are inherently memorable. Some of the best names even become synonymous with the thing they represent.

homeocare
05-17-2021, 04:03 AM
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RaniaRanii3
05-17-2021, 04:41 AM
Shopify's business name generator will accomplish crafted by tracking down the ideal brand name brand-names like a flash, however how would you choose which one to pick?