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View Full Version : How and where would you advertise healthcare?



DomDom
02-02-2014, 02:19 PM
Hey guys, I have a few doctors in my family and they are thinking about opening a private practice/clinic in the future. While its only at the discussion point right now I am already thinking about helping them advertise. Except the regular Facebook and maybe newspaper ads what else would you suggest? Its a very private matter so I believe the advertising should be pretty non aggresive.

DomDom
02-03-2014, 03:56 PM
I was thinking a good solution would actually be to talk to specialists in the same region about the new opening practice. I would pay them a smaller % of profit of all the patients that heard about us from them! I have to check regulations for this though but I think its doable. In addition to quality Facebook and newspapers ofcourse!

AlecD
02-03-2014, 09:09 PM
Word-of-mouth, fliers, and Facebook. These three things should build you a customer base of decent size, but you do have to keep one thing in mind. The company's currently providing healthcare ARE VERY WEALTHY. They have enough money to undercut your business at any and every turn. Then once you bankrupt, they will likely buy your business for pennies on the dollar if it doesn't just collapse entirely. The only positive you would have is family and friends who support your cause along with an EXCEPTIONAL customer service and patient-care. I hate to be negative like this, but the financial risk involved is great. This is why hospitals and clinics aren't CONSTANTLY popping up all over the place. A specialty clinic on the other-hand, would be much more doable. Something like a opiate-dependence clinic specializing in the use of Bupropion and Methadone would be your best bet of success in my opinion.

DennisChang
02-03-2014, 11:59 PM
Depends on your target customer base. Is it going to be a general practitioner clinic which targets the neighbourhood ? Or is it a specialist clinic that will go by patient appointments? In the first case, the advertising medium would preferably to focus on the locals, such as local newspapers, community newsletter, word-of-mouth, etc. In the second case, you can have ads on medical/health journal, social media that have a wider reach.

fredkawig
02-04-2014, 01:33 AM
You could make a website or other forms of blogs in the internet and advertise there. Make sure to use word of mouth to check your website and to popularize it with their inputs as well. Your local television and local radio can also be of help to advertise your family of doctors. You could also post fliers, tarpaulins and distribute leaflets in your locality to make it more known. There are other ways out there and most of them are free to little cost.

alec
02-04-2014, 07:45 AM
You can also advertise by going to other similar practitioners to set up a patient 'exchange'. Say you're booked and can't receive any more patients, you referr them to him and when he's booked, he does the same. Additionally, contact public hospital doctors since in some cases they can redirect patients to your clinic. Think link exchange but in real life.

What I've written above plus some social marketing on the internet or offline and business will pick up. Just make sure to provide quality service and in time you won't need to advertise, word of mouth will do the job alone.

DomDom
02-04-2014, 03:15 PM
Word-of-mouth, fliers, and Facebook. These three things should build you a customer base of decent size, but you do have to keep one thing in mind. The company's currently providing healthcare ARE VERY WEALTHY. They have enough money to undercut your business at any and every turn. Then once you bankrupt, they will likely buy your business for pennies on the dollar if it doesn't just collapse entirely. The only positive you would have is family and friends who support your cause along with an EXCEPTIONAL customer service and patient-care. I hate to be negative like this, but the financial risk involved is great. This is why hospitals and clinics aren't CONSTANTLY popping up all over the place. A specialty clinic on the other-hand, would be much more doable. Something like a opiate-dependence clinic specializing in the use of Bupropion and Methadone would be your best bet of success in my opinion.

Thanks for the posts guys!
A speciality clinic for "pain relief" you mean? :D Its a good idea, we havent decided what to do but I was thinking a private practice slowly expanding would be the best route. A clinic is too big of an investment and risk but a small private practice which expands into 2,3 or more specialties might not be a bad idea?

pandandesign
02-05-2014, 01:16 AM
It depends on the area and the customers you have. I would say besides social medias and newspaper, word-of-mouth and making a website would be a good idea to consider. That's how I advertise for my dad's business, which I would combine social medias, word-of-mouth, and website to promote his business. I think the important part would be try to drop off your business card to some of the businesses, which that's how some of the companies have done that to my dad's workplace. I would suggest that you do the best possible to help to advertise the business without spending too much money on advertisement.

SimplySidy
02-05-2014, 02:47 AM
Here, in India, the first thing practitioners normally start off with is - set up their own clinic. I mean, a nameplate with words of their area of proficiency - like Dr. X Heart Specialist or Dr. Y M.S. kind of. This definitely helps in creating an awareness around in the locality. However I am unsure of what the implications of these can be at your place.

Social Media, Newspapers are a great way to start off. If allowed at your place, you can also put out posters, leaflets at the Chemists shops at your place/locality.

Having a website too can come handy if you want to provide services to overseas patients - as I have known some people who provide consultation for anyone on the Internet for a fee (Dr. Ray Strand is one example who has his own website)

eppie
02-05-2014, 06:51 AM
Hey guys, I have a few doctors in my family and they are thinking about opening a private practice/clinic in the future. While its only at the discussion point right now I am already thinking about helping them advertise. Except the regular Facebook and maybe newspaper ads what else would you suggest? Its a very private matter so I believe the advertising should be pretty non aggresive.

When I saw the topic, I thought that you are promoting an HMO card/company. But my suggestion is somewhat related to HMO providers. I believe the best way to advertise is to get your clinic accredited with HMO companies. Clients of HMO companies are usually big companies with thousands of employees. These employees can be your clinic's clientele if - you are one of the accredited clinics of these HMOs.

All HMOs have guidebooks where all their accredited hospitals and clinics are listed and these guidebooks are given to all employees. So in a way, it's also advertising. If ever you get accredited - that's free advertising to a very huge number of people. (I also think that it's a form of "non-aggressive" advertising too.) :D

AlecD
02-05-2014, 10:57 AM
Seriously. With the number of patients currently addicted to prescription opiates, plus the number addicted to street opiates, you are guaranteed a long-term steady income. It may be evil, but so is the healthcare industry.

DomDom
02-05-2014, 12:22 PM
Seriously. With the number of patients currently addicted to prescription opiates, plus the number addicted to street opiates, you are guaranteed a long-term steady income. It may be evil, but so is the healthcare industry.

This is very very true. I have to say this kind of thing would be my last resort, I would feel kind of very bad for doing it. Also I am not from the US and here we dont have clinics like those but I know how they function in the US :)

Lodismel
02-07-2014, 04:12 PM
I would say that the best places to advertise healthcare are in your local stores. A lot of stores have billboards and things that you can post to for free. It may not be the best but it works. If you have a bigger budget a full sized billboard could be a decent investment. People have to drive back and forth through towns every day so that would be very good advertising.

DomDom
02-08-2014, 04:56 PM
I would say that the best places to advertise healthcare are in your local stores. A lot of stores have billboards and things that you can post to for free. It may not be the best but it works. If you have a bigger budget a full sized billboard could be a decent investment. People have to drive back and forth through towns every day so that would be very good advertising.

These are things I will definitively do. Posters are old school but always work!

CeliVega
02-13-2014, 09:43 PM
Corporations. You know how some companies offer their employees the benefits of seeking medical help free of charge? The companies pay for all the medical expenses of their employees. Try to know the businesses around your area, and introduced them to your services.

caveman
02-14-2014, 01:43 AM
Yes, I agree that the advertising should be really non-aggressive because with something like healthcare, if you push it onto people they might think it is a scam or not really worthy because you have to advertise it so much. The best would be word of mouth because there's nothing better than a 'friend' recommending another friend a great physician or clinic. We tend to trust our friends and family more than what the media usually advertises in cases like these.

delusional
02-14-2014, 09:13 AM
You could also go to business conferences. If you want to target other companies, just go to one of those conferences and your sure to make sales. I know people that work on a commission for this kind of sales and they all go to conferences to get their sales.

dannyboy
02-16-2014, 01:17 PM
Here, in India, the first thing practitioners normally start off with is - set up their own clinic. I mean, a nameplate with words of their area of proficiency - like Dr. X Heart Specialist or Dr. Y M.S. kind of. This definitely helps in creating an awareness around in the locality. However I am unsure of what the implications of these can be at your place.

Social Media, Newspapers are a great way to start off. If allowed at your place, you can also put out posters, leaflets at the Chemists shops at your place/locality.

Having a website too can come handy if you want to provide services to overseas patients - as I have known some people who provide consultation for anyone on the Internet for a fee (Dr. Ray Strand is one example who has his own website)
I really like the idea of advertising in a newspaper. The newspaper is something that a lot of people check out daily.

pahagwl
02-17-2014, 06:18 AM
When deciding on the media for advertising, the most important issue to address is that whether the said medium is able to deliver the information to the required audience. So while deciding the media for advertising healthcare products, I would recommend that they should be advertised in places like gyms and spas which people visit for the well-being of their body. Also there is the option of advertising on television and newspapers for reaching a wider audience. These products can also be advertised on healthcare related websites.

Bakerpat
02-17-2014, 12:35 PM
You can use online business directories to get found and the above is a good suggestion. The information the PPO provides about the doctor is very basic, when a person is looking at the about me page of the doctor if they do not get enough information to help them choice between one doctor or the other they will move on. You want to give as much information about the background, services and what others are saying about you in your about me page. Make your own.

There are courses out that teach you how to get more of your share of the market online. One person that teaches this type of marketing is Jack Mize, I was one of his students and learned alot.

DomDom
02-18-2014, 06:06 PM
You can use online business directories to get found and the above is a good suggestion. The information the PPO provides about the doctor is very basic, when a person is looking at the about me page of the doctor if they do not get enough information to help them choice between one doctor or the other they will move on. You want to give as much information about the background, services and what others are saying about you in your about me page. Make your own.

There are courses out that teach you how to get more of your share of the market online. One person that teaches this type of marketing is Jack Mize, I was one of his students and learned alot.

What is the best way to get your share of the social media market ?

levis_88
02-19-2014, 10:29 AM
i might not be a professional when it comes to advertising, but as an individual social media and a website would help you get advertise. A website that is both desktop and mobile compatible will do great.

levis_88
02-19-2014, 10:30 AM
you can start on a free mobile website =)

UrgentCare
11-21-2014, 11:23 PM
I've been opening healthcare clinics for a bit and every time we opened a new clinic or practice, we visited all the complementary medical facilities in the area, did a lot of SEO marketing, and formed hospital relationships. Thats worked very well for us. It's important to open with a good flow of patients to cover those doctor salaries

Urgent Care Clinical Trials (http://www.urgentcareclinicaltrials.com)

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aikon
09-27-2017, 08:27 AM
Depends what kind of health care. Who might be the target - elderly or young ppl or corporate workers with private health insurance? for the last one you might need to target businesses not just individuals

DSpyk
11-04-2017, 10:34 PM
I always love telling people about the AARP example. The Colonial Penn insurance company was having problems selling their insurance so they decided to form a membership group that provided all kinds of useful information and resources for seniors. Guess what insurance they recommended?

cuong24081995
12-19-2017, 11:22 AM
I would say that the best places to advertise healthcare are in your local stores. A lot of stores have billboards and things that you can post to for free. It may not be the best but it works. If you have a bigger budget a full sized billboard could be a decent investment. People have to drive back and forth through towns every day so that would be very good advertising.

agustina
03-14-2018, 01:01 AM
Advertise about health care post in all social media. Run ad campaign

BMA1503A
05-28-2018, 04:46 AM
HR Meet Up

https://businessmaker-academy.com/HRmeetup.html

BrandonHoang
06-04-2018, 02:40 AM
I was figuring a decent arrangement would really be to converse with authorities in a similar area about the new opening practice. I would pay them a littler % of benefit of the considerable number of patients that found out about us from them! I need to check controls for this however yet I think its feasible. Notwithstanding quality Facebook and daily papers ofcourse

gilsulate
09-06-2018, 07:12 AM
Depends on your target customer base.

abdulkaddir
03-21-2019, 03:08 AM
Create accounts in all social media platforms and start advertising. SEO is also best for getting a better rank in google.

FlyCarp
03-21-2019, 03:11 AM
Or perhaps paying a company to do the advertising for you?

Borenkoj
04-03-2019, 10:18 AM
Play on human feelings and paranoia - it will be aggressive and effective.

Chris_Tax
07-02-2019, 08:40 PM
The big problem is people put off seeing a doctor. I know people wjose life would have been saved if they had.

abbyjace
10-09-2019, 01:35 AM
Use consistent branding.
Evaluate the online patient experience
Build a responsive website.
Test site speeds.
Optimize for the search engines.
Utilize PPC and display ads.
Leverage social media (the right way)
Ask for reviews.

amayajace
11-04-2019, 01:45 AM
Use consistent branding.
Evaluate the online patient experience.
Build a responsive website.
Test site speeds.
Optimize for the search engines.

Muthuraj
11-05-2019, 11:49 PM
Hi,


Google is a big channel for online advertising the business in local or international. So, you can try SEO and Google ads for your client business promotion in local or international.

amayajace
11-07-2019, 02:19 AM
Use consistent branding.
Evaluate the online patient experience.
Build a responsive website.
Test site speeds.
Optimize for the search engines.
Utilize PPC and display ads.
Leverage social media (the right way)

seoweb
11-07-2019, 02:43 AM
Utilize web based life for cross-advancement promoting systems. Utilizing web-based social networking, interface with other nearby organizations and do cross-advancement. Numerous social insurance rehearses allude patients to different organizations for applicable administrations, for example, chiropractors, optometrists and back rub specialists.

seoweb
11-07-2019, 03:13 AM
Utilize online life for cross-advancement advertising methodologies. Utilizing web based life, associate with other nearby organizations and do cross-advancement. Numerous medicinal services rehearses allude patients to different organizations for pertinent administrations, for example, chiropractors, optometrists and back rub specialists.

lucycarter
11-11-2019, 12:00 AM
There are main options that you can try. It includes attending community events, trade shows etc. You can also talk about your healthcare products there or you can simply organize a seminar on healthcare. Also, by using promotional giveaways at these type of places also you to get recognition among people.

deanwinchester
11-11-2019, 01:06 AM
Utilize internet based life for cross-advancement promoting methodologies. Utilizing online networking, associate with other neighborhood organizations and do cross-advancement. Numerous social insurance rehearses allude patients to different organizations for significant administrations, for example, chiropractors, optometrists and back rub advisors.

deanwinchester1
11-11-2019, 01:36 AM
Utilize web based life for cross-advancement promoting techniques. Utilizing online life, associate with other neighborhood organizations and do cross-advancement. Numerous human services rehearses allude patients to different organizations for important administrations, for example, chiropractors, optometrists and back rub advisors.

AarushiAashi
11-13-2019, 11:33 AM
External Marketing: These are the media that reach prospective patients that do not know you. Advertising in newspapers, radio, tv, billboards and so on goal an target market that desires to recognise that you provide a solution for his or her healthcare need.

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deanwinchester3
11-22-2019, 03:37 AM
Should hospitals be able to advertise similar to any other enterprise? Some say the proliferation of fitness care advertising increases serious ethical troubles.

valkent
11-22-2019, 06:54 AM
Using social media, hook up with different local businesses and do go-merchandising. ... Most healthcare experts do that by phrase of mouth, but it is able to be less difficult using automatic social media posts. Promote the alternative business for your social media pages and have them do the same on your practice on their pages.

alexcollins
11-29-2019, 03:38 AM
Examples of effective health promotion activities for child and family health
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Promoting child and family nutrition.
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Promoting physical activity.
Smoking cessation programs such as 'quit' activities and 'brief interventions'

vinitha
12-16-2019, 06:37 AM
Use consistent branding. ...
Evaluate the online patient experience. ...
Build a responsive website. ...
Test site speeds. ...
Optimize for the search engines. ...
Utilize PPC and display ads. ...
Leverage social media (the right way) ...
Ask for reviews.

jayam
01-31-2020, 05:54 AM
Conduct a healthcare survey through social media. ...
Offer a chance to win a healthcare service. ...
Share preventative healthcare tips to educate patients. ...
Use automated notifications to fill empty healthcare appointment spots. ...
Use social media for cross-promotion marketing strategies.

jayam12
01-31-2020, 06:09 AM
Use these simple, cost effective marketing tips for your hospital to make it the preferred choice for patients. ...
Get A Responsive Website. ...
Use Social Media Well. ...
Don't Underestimate the Power of SEO. ...
Stress on Internal Marketing too. ...
Give Patient a Chance to Say Wow. ...
Shoot Emails. ...
Showcase.

Bigil
02-01-2020, 03:34 AM
Too many hospitals and practices rely on organic social media for a large part of their digital healthcare marketing strategies. ... Paid advertising on social media is a better way to reach the right people who may be looking for your services—even if you're not already connected.

kumari
02-04-2020, 03:54 AM
Conduct a healthcare survey through social media. ...
Offer a chance to win a healthcare service. ...
Share preventative healthcare tips to educate patients. ...
Use automated notifications to fill empty healthcare appointment spots. ...
Use social media for cross-promotion marketing strategies.

lishmaliny
02-11-2020, 04:33 AM
External Marketing: These are the media that reach prospective patients that don't know you. Advertising in newspapers, radio, television, billboards and the like target an audience that needs to know that you provide an answer for their healthcare need.

master64
03-16-2020, 03:06 AM
Conduct a healthcare survey through social media. ...
Offer a chance to win a healthcare service. ...
Share preventative healthcare tips to educate patients. ...
Use automated notifications to fill empty healthcare appointment spots. ...
Use social media for cross-promotion marketing strategies.

lishmaliny
03-21-2020, 05:43 AM
Conduct a healthcare survey through social media.
Offer a chance to win a healthcare service.
Share preventative healthcare tips to educate patients.
Use automated notifications to fill empty healthcare appointment spots.
Use social media for cross-promotion marketing strategies.

Geetha john
04-01-2020, 05:15 AM
A slow and steady thing to do is refferral marketing. That is one thing that should always be part of your marketing plan. No matter what the product is.

Right amount of Internet marketing and campaigns .

If your budget allows you to do so, if your business is increasing at a decent pace. Hiring a PR firm is always a good investment.

Am not a big fan of external marketing but it works too.