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alec
02-14-2014, 03:40 PM
Let's say my family is in the apple juice making business (just an example, I won't give the real details, just the problem). The juice is great, quality is fantastic and those that taste the thing praise it. Now it's time to sell the stuff. Being a family business, funds are limited so we go with a cheaper bottling option, simple bottles and no fancy labels. At this point, the taste is great but the looks of the packaging not so great.

Next we get some shelf space and start selling the stuff. And what do you know, people avoid our juice and instead buy the more professionally bottled brand juice, or so we think.

How do we deal with this? Better packaging? No money! Maybe get some samples out?
Or maybe the problem lies with the people not wanting to try unfamiliar and possibly subpar products?

Alice Foster
02-18-2014, 02:43 AM
Well I guess you will have to compromise with something. When you start a business you will need good quality packaging designs (http://www.goldpak.com/portfolio-view/food/). As you know there will be a number of other apple juices(i.e whatever you are selling) on sale, so for your product to stand out you will need to do something eye catching. If you have financial restrictions then try doing something innovative within the limited means.

fredkawig
02-18-2014, 09:27 AM
I believe the packaging is the number one concern of customers. Most people nowadays are health conscious thus they tend to be more critical in buying products such as the example you've given. They might have concerns when it comes to the cleanliness of the product, the quality, safety and other issues. You can try sampling and giving out free tastes and try to package or at least label your product as it would attract more customers. The word homemade can attract a lot of people. Why don't you give it a try and see the results.

alec
02-19-2014, 11:51 AM
Well I guess you will have to compromise with something. When you start a business you will need good quality packaging designs (http://www.goldpak.com/portfolio-view/food/). As you know there will be a number of other apple juices(i.e whatever you are selling) on sale, so for your product to stand out you will need to do something eye catching. If you have financial restrictions then try doing something innovative within the limited means.

Thanks for the link Alice, just reading the descriptions of the services provided gave me a few good ideas. Trying something innovative is also great advice, we could try something weird, shocking (maybe?) and test the results. In the beginning we need not worry about brand recognition or keeping the same logo/labels until we find what works best.

@ fredkawig, good advice to market based around the idea of "homemade"! This and experimenting with the labels will keep us busy for quite a while. Thanks!

angelicagapit
02-20-2014, 12:43 AM
There are a few ways to have better packaging with lesser cost.

One way is to make your packaging unique! Be resourceful and think of something your competitors would never think of. Packaging is actually nicer if the font, color, and simplicity is nice. Simple is always beautiful. Don't overdue your packaging design because that will probably make it seem cheap quality.

Taru
02-20-2014, 02:45 AM
If it were me, I'd just find a way to be able to sell my product for way cheaper than my competitors and just go at it from that angle instead. People looking for cheaper stuff won't usually care that much about packaging, and if you try to become like your competitors, you'd risk getting muscled out of shelves once you gain enough attention anyway even if you do gain consumer trust through nicer packaging, so I instead would just recommend aiming for a different niche. If you are set on just making the packaging better, I'd agree with angelicagapit and say that there are a lot of other ways you can get cheaper packaging that is still nice and it will just take a huge amount of creativity and a lot of alternative sourcing such as finding cheaper paper or using alternative materials like glass or plastic if it's applicable. In this case, working out the numbers and finding the resources then hiring the right graphic designer would probably be a good place to start.

pahagwl
02-20-2014, 04:19 AM
It is the packing of the product that forms the first impression in the mind of a prospective customer. And as it is widely regarded that the first impression is the last impression, it becomes very important that the packing of the product is attractive and of good quality. It is the packing of the product which protects it from the outside elements and keeps it safe.

pahagwl
02-20-2014, 04:22 AM
I would like to add to my earlier comment that in the case of a perishable good, the packing of the product becomes all the more relevant. If the packaging is of not good quality, it will increase the amount of goods which are spoiled and the cost of these goods is a loss which the business would have to incur. This will directly affect the amount of profit the business earns and will affect its growth and stability in the long run.

SmartPea85
02-20-2014, 08:18 PM
This may be a long shot, but I think in this case honesty might be the best policy, and actually get you some good results. What if you say right on the label, something along the lines of, "Hey, we're a family company, we're not into anything fancy, we go for the simple packaging to save you money. What's inside the bottle should speak for itself." I have read something similar to this on packaging for organic products, family-owned products and small businesses. Something about that home-grown, we-don't-care-because-we-know-our-stuff-is-quality (and so will you) attitude appeals to people. Sure your label might not look as fancy as the other guys', but if people love the taste of your "juice", you've got to capture those loyal customers who will stick with you and recommend you for the quality, not the sparkle of the package.

coffee
03-02-2014, 02:02 AM
In this kind of scenario I suggest selling your product at a farmer's market and other like events and provide samples and make connections with people. Coupons would be good too. Maybe a press release in the local paper. When I see local food products in the stores around here I try to look past the packaging and focus on the ingredients.

Honestly most people focus too much on the packaging than the actual product.

CSomm
03-02-2014, 03:27 PM
This problem can be solved by fiverr or odesk for virtually no money. Ask for design concepts centering around one or NO color (color is expensive), and you'll find a design that suits your needs. You want simple, classy, standout packaging, but under no circumstance should you pay very much for it. Design is key---shop it around.

Mafdet
03-04-2014, 01:49 PM
I remember that about 15 years ago they were still selling yogurt in plain old simple glass bottles. Whenever I see one of those glass bottles I remember how great that yogurt was so I don't think that the packaging gives quality to the "juice" inside but rather the other way around. Now we all know that to begin with, we all go for something with a nice package just because it looks safer and healthier maybe. What you can do is to find identical packages/bottles, no matter how simple and have someone create a logo/message that you can then stick to the bottles. It shouldn't be that expensive and it also gives a sense of uniqueness to your product.

foduu1
03-06-2014, 03:04 AM
Is it doesn't packaging in the merchandise of which varieties the primary effect in the head of an potential customer. So when it really is extensively regarded which the primary effect may be the previous effect, the item turns into very important which the packaging in the merchandise is attractive and associated with quality. Is it doesn't packaging in the merchandise which usually safeguards the item in the outside the house factors and keeps the item protected.

wander_n_wonder
03-08-2014, 12:43 AM
If you are saving on packaging, make it a minimalist design only. This way, you are able to offer a relatively presentable product, yet you do not need to spend a lot on packaging. There are so many companies out there who only use as little materials as possible for the product (no frills, no unnecessary stuff) and customers still consider their products well-packaged.

eppie
03-24-2014, 10:24 AM
I believe the packaging is the number one concern of customers. Most people nowadays are health conscious thus they tend to be more critical in buying products such as the example you've given. They might have concerns when it comes to the cleanliness of the product, the quality, safety and other issues. You can try sampling and giving out free tastes and try to package or at least label your product as it would attract more customers. The word homemade can attract a lot of people. Why don't you give it a try and see the results.

I agree "homemade" can attract a lot of people, so is "organic", "fresh", "no preservatives", and other labels that can get the attention of the health-conscious market. But have you determined your target market yet? It's easier to plan and design your packaging/labels when you know who are the buyers that you're trying to attract. :)

Railan
04-03-2014, 02:59 PM
Without external opinions, which is common in a new, non-corporation-backed product, packaging is your only source of information. If your product is good, you only need for some customers to "risk" trying it and you'll be golden as they spread the information. As other posters suggest, you need to really play the homemade angle, which is what separates your product. You don't have to go for a complicated look, simple goes well with this angle, but need to make sure your key characteristics are easily perceived

AB9100
04-03-2014, 04:21 PM
Honestly. I do not think it has anything to do packaging. Promotion is your problem.

People generally buy the products that they are used to, or the products that they see on television commercials. That is why promotional ads are so expensive. People are not going to buy your product if they have never heard of it. They are not going to know it taste great if they have never tasted it.

If you want to increase sails. You need to increase your products popularity. I honestly think consumers could not care less about bottle packaging. It is all about taste, and social relevance. Don't spend money on packaging. spend money on promotion.

SnehalApte
05-17-2019, 06:42 AM
Packaging provides many advantages to any business. Packaging prevents the product from damage during transport, packaging provides information to the customer regarding our product.

Just understand that packaging is the front line of marketing. Through better design and marketing communication, packaging helps us to sell a product. It also differentiates our product from a similar product. Ultimately packaging helps us to promote our branding.

If you are serious to grow your business you need to think about better packaging.

Paper_Cigarette_Boxes
09-25-2019, 01:27 PM
There are three main types of packaging boxes.
Cardboard Boxes
Kraft Boxes
Corrugated Boxes