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owesem75
03-05-2014, 08:34 AM
Hi guys, I am creating a website which will accept advertisements. I categorize them as follows:

1. Prime Advert - the space on the front slider on the home page
2. Main Advert - the big main banner ad usually on top of ALL pages
3. Ordinary Advert - a small banner usually found on the side of the secondary pages
4. Logo Advert - an Icon advert found on specialized pages
5. Text Advert - usually a text link to the sponsor's page

I based these on the usual adverts that I see all the time. Is there anyone expert on this who is willing to share his thoughts? Also, I am interested to know the regular or standard advertising rates including discount schemes for recurring advertisements?

Any help is highly appreciated!

Lithium
03-05-2014, 11:32 AM
I think you've added too many adverts. You should not have more than two on a page in my opinion.

eppie
03-09-2014, 04:48 AM
I also think you have a lot of categories but it's a website and not a blog so I really can't say if it's too many. But then again, the focus of online readers/visitors is still the same regardless if its a blog site or a regular website.

Maybe you can use this guide (from Chitika) in determining the ad space for sale in your site and priced it accordingly:

http://chitika.com/wp-content/uploads/2012/07/adplacement.png

Best slots - highest rate
Good slots - medium rate
Bad slots - low rate

With regards to actual pricing or rates, I think it will depend on the traffic stats of your website. :)

owesem75
03-09-2014, 07:00 AM
hello thanks for the reply. The ads are spread to the whole site, i.e. few at the landing page, then some in the secondary pages. I also have taken some research on where ads should appear and why.. my concern is that of the standard rate. I found some rates, but there are big discrepancies and I wonder if pricing depends on the owner of the site or there is a standard that needs to be followed in order to be competitive?

Lithium
03-10-2014, 12:05 PM
There isn't a standard rate, but the fact that your adverts vary is a very good idea.

delusional
03-10-2014, 02:10 PM
I think you've added too many adverts. You should not have more than two on a page in my opinion.

True. People tend to think they can put an ad everywhere. It's better to build an audience without ads and then slowly introduce one, maybe two.

alec
03-11-2014, 02:18 PM
In my opinion 5 adverts on just one page seems overkill. I seem to remember reading that fewer adverts but with strategic placement give way better results since users love clean sites with non intrusive advertising. The idea is to try different placements and sizes until you find something that works well. For example, maybe one advert doesn't work in the header but makes wonders in the side slots.

And about the rates, they depend on the traffic your website receives. Low traffic, low rates. High traffic, high rates (since advertisers want that prime space). Sure, even with low traffic some places are worth more than others but for real income you need quality traffic and lots of it.

eppie
03-12-2014, 08:04 AM
hello thanks for the reply. The ads are spread to the whole site, i.e. few at the landing page, then some in the secondary pages. I also have taken some research on where ads should appear and why.. my concern is that of the standard rate. I found some rates, but there are big discrepancies and I wonder if pricing depends on the owner of the site or there is a standard that needs to be followed in order to be competitive?

Actually, like any product or service (and in this case your ad spaces), the price will depend on how much one is willing to pay to advertise on your site. And like any other sites that offer ad spaces for rent, the rate will depend on the performance/statistics of your site (i.e. unique views, number of visitors, etc.).

So for now, just like what @delusional suggested, it's better to build an audience first. :)

printer
10-21-2014, 04:53 AM
My suggestion is that it is easy to first make audience and promote your product manually.

ThomasG
11-29-2014, 01:06 AM
I think you've added too many adverts. You should not have more than two on a page in my opinion.

I agree with you. Using too many adverts may affect your website.

just4uparties
12-03-2014, 02:07 AM
Yes you should have two advert on one page.

thomasjessie345
12-17-2014, 02:32 AM
Great idea for advertisement but if possible then reduce the page of advertisement.

Lipipaliwal
12-27-2014, 06:56 AM
I suggest only 1 or 2 ads because as a user too much banner ads looks like a spam site for me.
I don't know if it is just me but that's how I see it.

Yes, you are right. Maximum 2 ads are sufficient for a website. If you use more than 2, then it might be affect to your website.

James E. Waters
03-05-2015, 01:13 AM
Well, good categorization of your site.........I think that all are greatly effect your website.

vinitha seo
04-08-2020, 01:39 AM
If the newspaper's columns measure 1 3/8" then we can assume this ad is 3 3/8" wide by 2" deep. The open rate is $8.00 per column inch, which is 6 column inches x $8.00 for an ad total of $48. Advertising Page Layout With Ad Sizes

jayam
08-08-2020, 01:59 AM
The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. CTRs are going to be lower on the display network, which is why it's important to leverage enticing display creative.

valluri
08-08-2020, 02:09 AM
The average click-through rate in Google Ads across all industries is 3.17% on the search network and 0.46% on the display network.

lishmaliny
08-10-2020, 05:46 AM
Advertising costs are a category in financial accounting associated with promoting an industry, entity, brand, product, or service. Advertising costs are sometimes recorded as a prepaid expense on the balance sheet and then moved to the income statement when sales relate to those costs come in.

Waqar
08-10-2020, 06:51 PM
It depends on your website popularity how much traffic you are getting

Geethan
12-15-2020, 12:08 AM
The average cost of an ad on the Google Ads platform is between $1.00 and $2.00 per click. On average, small businesses that use Google Ads as part of their online advertising strategy end up spending between $9,000 and $10,000 per month (or $100,000 to $120,000 per year).

jayam12
12-16-2020, 06:07 AM
The average cost of an ad on the Google Ads platform is between $1.00 and $2.00 per click. On average, small businesses that use Google Ads as part of their online advertising strategy end up spending between $9,000 and $10,000 per month (or $100,000 to $120,000 per year).

mithu
12-16-2020, 06:16 AM
You can charge X dollars per month, per ad, with X being equal to your daily visitors count divided by ten. So if you get 500 visitors per day, you can expect to make $50 per banner ad.

Geethan
12-16-2020, 11:50 PM
The average cost of an ad on the Google Ads platform is between $1.00 and $2.00 per click. On average, small businesses that use Google Ads as part of their online advertising strategy end up spending between $9,000 and $10,000 per month (or $100,000 to $120,000 per year).

Rahul28
01-16-2021, 03:28 AM
The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58. The average cost per action (CPA) in a Google advertising search campaign is $59.

Bigil
01-17-2021, 12:39 AM
I think you've added too many adverts. You should not have more than two on a page in my opinion.

master007
01-17-2021, 12:43 AM
I think you've added too many adverts. You should not have more than two on a page in my opinion.

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01-17-2021, 11:20 PM
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master007
01-18-2021, 12:18 AM
I think you've added too many adverts. You should not have more than two on a page in my opinion.

jayam12
01-18-2021, 12:22 AM
The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58. The average cost per action (CPA) in a Google advertising search campaign is $59

mithu
01-18-2021, 12:26 AM
You can charge X dollars per month, per ad, with X being equal to your daily visitors count divided by ten. So if you get 500 visitors per day, you can expect to make $50 per banner ad.

valluri
01-18-2021, 12:30 AM
When your business places an ad online, your success is measured based on CPM, which is the cost per 1,000 website impressions. A typical CPM ranges from $2.80 with Google to more than $34 for a local TV spot in Los Angeles.

MASTERO
01-18-2021, 12:33 AM
The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58. The average cost per action (CPA) in a Google advertising search campaign is $59.

jayam12
01-19-2021, 04:45 AM
The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58. The average cost per action (CPA) in a Google advertising search campaign is $59.

mithu
01-19-2021, 04:50 AM
You can charge X dollars per month, per ad, with X being equal to your daily visitors count divided by ten. So if you get 500 visitors per day, you can expect to make $50 per banner ad. There are many conditions that can change this calculation.

valluri
01-19-2021, 04:55 AM
When your business places an ad online, your success is measured based on CPM, which is the cost per 1,000 website impressions. A typical CPM ranges from $2.80 with Google to more than $34 for a local TV spot in Los Angeles.

Geetha
01-19-2021, 11:50 PM
The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58. The average cost per action (CPA) in a Google advertising search campaign is $59.

Gregwilson1
01-20-2021, 11:52 AM
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jayam12
02-05-2021, 03:17 AM
The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58. The average cost per action (CPA) in a Google advertising search campaign is $59.

mithu
02-05-2021, 03:23 AM
You can charge X dollars per month, per ad, with X being equal to your daily visitors count divided by ten. So if you get 500 visitors per day, you can expect to make $50 per banner ad.

valluri
02-05-2021, 03:36 AM
When your business places an ad online, your success is measured based on CPM, which is the cost per 1,000 website impressions. A typical CPM ranges from $2.80 with Google to more than $34 for a local TV spot in Los Angeles.

Bigil
02-07-2021, 05:20 AM
I think you've added too many adverts. You should not have more than two on a page in my opinion.

lishmaliny
02-16-2021, 04:14 AM
The average cost of an ad on the Google Ads platform is between $1.00 and $2.00 per click. On average, small businesses that use Google Ads as part of their online advertising strategy end up spending between $9,000 and $10,000 per month (or $100,000 to $120,000 per year).

Bigil
02-17-2021, 09:31 AM
The ads are spread to the whole site, i.e. few at the landing page, then some in the secondary pages. I also have taken some research on where ads should appear and why.. my concern is that of the standard rate. I found some rates, but there are big discrepancies