View Full Version : Sponsoring Events?

03-28-2014, 02:17 PM
This question is for the forum members who own small local businesses.

Have you ever thought about sponsoring local events? Such as YMCA, and Recreation center league sports events? Events where majority of the community comes out, and participates.

I was thinking about this the other night, and i thought that it would be a good way to promote your business locally, and build up a good reputation in the community.

Has anyone ever done something like this? If so. How much did it cost you? And how successful was it?

03-31-2014, 05:00 AM
I've never tried sponsoring an event but a company I worked for sponsored a sporting event once. They spent a small fortune.

Granted you'll succeed in building brand loyalty in your town if people participate, the cost may be quite high but not quite as high as other forms of advertising like TV commercials. So when deciding whether or not to sponsor an event, you'll have to decide whether it's worth the cost before diving in because to be honest, there's no guarantee that sponsoring an event once will make people like you or your business. You'd need to do it yearly to gain their loyalty.

03-31-2014, 08:56 AM
I sponsored an event at a school in my community once, and it was alright. I did get some recognition as I was expecting since I live in a small town and it's relatively easy to get known a fair amount. I spent around $400 for the advertisement, and I more or less got my return on investment for that marketing budget in around 2 months and continued profiting off of it in the succeeding months as well, and it's probably even indirectly benefiting my business now in some ways, so I'd say it was worth it. I eventually decided not to repeat it anymore though, since I only did it to experiment in the first place, and I'm a bit more partial to online advertisements now.

03-31-2014, 10:26 AM
I haven't personaly done this, but one good idea is to do some sort of an event where you can hand out t-shirts with your business name on them. Everyone likes a t-shirt and many of them will not throw them out anytime soon, so whenever they throw on the shirt they'll be advertising for you. You can make shirts for pretty cheap nowadays too.

03-31-2014, 10:47 AM
When you reach a higher level of business, you can sponsor different events and it's also recommended.

04-04-2014, 12:29 PM
I only know that a lot of people have sponsored many events and they've increased their popularity a lot.

04-04-2014, 03:46 PM
I haven't personally sponsored any events but my friend that's in with Thirty One has done some sponsoring. She's done quite well and has brought in even more people to her Thirty One business.

11-18-2019, 12:44 AM
Event sponsorship can be defined as financial support of an event used to achieve certain business goals such as receiving recognition or increasing brand awareness. Unlike other forms of advertising, which frequently intrude (unwanted), event sponsorship allows consumers and businesses to connect.

03-10-2020, 08:35 AM
If you are a local small business owner, sponsoring an event is a great way to introduce yourself to your neighbors. Not only does it build brand awareness, but it shows potential customers you are doing your part to help the community you work or may even live in.