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View Full Version : Facebook Ads For Small Business Aren't Worth It



TomRalphio
03-28-2014, 11:19 PM
Recently Veritasium published a very good (short) video that outlines what goes on behind Facebook Ads and why they may not be a good choice (specifically for Small Businesses).

I really want to encourage any small business owners here to view his video on YouTube here: http://www.youtube.com/watch?feature=player_embedded&v=oVfHeWTKjag[

Skroozey
03-31-2014, 11:06 AM
Not sure I agree, not that I disagree with everything but I have success from using Facebook advertisements. I love how I can directly target the audience that I want. I also enjoy creating the actual ad that will be shown! Despite this, you have to be careful with your expenditure. Sometimes it can be difficult to judge, but if your advert makes the money back and puts you in the black, that's a success in my book. Not to mention the awareness that the ad generates. Provide value and get those return customers/visitors!

bmell
03-31-2014, 05:04 PM
The only real success we had from Facebook was when we ran a contest. Once it was over, the traffic dropped off. We tried to maintain the interest level, but virtual products like web design seem to have a hard time keeping the audience engaged.

alec
03-31-2014, 05:45 PM
Great video, seen it a while back and I agree with it! In my opinion it's better to aim for natural growth instead of buying it. By buying likes or followers via ads or payed marketing you risk getting users that are not engaged. Someone that follows you on a social platform but it's not engaged with your brand has no worth. You need to find ways of attracting genuine users towards your business, users that like your content since they'll help spread the brand. A contest like bmell above mentioned is a great idea, but this alone is not enough. You need to post interesting facts (even memes!), jokes or pictures related to your business to make sure your users are engaged.

mikelouis
04-01-2014, 01:11 AM
I will be checking out the video and see what it is all about. essentially these days Facebook has a lot of ads placed on their pages that is just irritating to watch. For these reason, people are using ad-block when accessing the site to avoid watching the ads.

Tigress
04-01-2014, 04:38 AM
Nice video that makes some good points but I don't think it's useful to generalize it. Depends on the type of business you have and the customers you want to attract.

gadgetised
04-01-2014, 04:47 AM
I think for some business it would work quite well. I have tried them out myself and they did not bring any considerable traffic, leads or likes.

fredkawig
04-01-2014, 07:28 AM
Facebook is actually very good for small business advertisements , I have a free page for our business and It's worth it since I'm not paying anything at all. So I disagree with you on that one.

ElvisPresley
04-01-2014, 09:04 AM
I think the best thing that anyone can do before deciding against Facebook advertising it to use one of the free vouchers that they give out. Just because someone says that something will not work, that doesn't mean that it will not work for you.

Lithium
04-01-2014, 10:30 AM
I've never heard about anybody being successful with FB ads.

yossup
04-02-2014, 01:28 AM
Facebook ads can work well but often times, people will fail with fb ads because they forget that the audience that they're exposing their ads to is different from the usual reader. When you're exposing ads on google, you're exposing them to people who are actively searching for that product. But people log on to facebook not to search for a product but to hang out with friends. That's why you need to present your ad in a different angel.

Taru
04-02-2014, 09:51 AM
I think successful campaigns in big sites like these are best used by businesses that have enough of a budget to keep ads running for a long time to gain enough momentum and audience. For small businesses, the budget is usually small too and the ads are shortlived so chances are, the same group of people will be seeing your ads over and over for a short period of time, and then afterwards when the new people are supposed to be seeing them, you'd have run out of credits and it would be as if you only existed for the small group of people who got to see your ads. I could be wrong, but so far, the only successful campaigns I've seen are from bigger companies and they seem to have found a good amount of sustained success from their campaigns, so I'd agree.

Didi
04-02-2014, 11:44 AM
FB ads usually aren't worth it. If you have a small business, however, they're completely useless! Don't make the mistake of paying for the ads.

centralnetwork
04-02-2014, 01:07 PM
Personally I can only see Facebook ads as another way that FB has to make money from users without really care effectiveness and not even paying attention to what they are advertising.

Throughout the past week, someone paid for a number of FB ads promoting a phishing website and Facebook didn't care about this but to get the money that such advertiser paid.

On the other hand, this is the "key" factor about those ads; misleading or catching headings to make people click. Effectiveness? Depends on how appealing your destination URL is or the users might feel disappointed otherwise and being scared away to return.

Aside of the said above, I think the only option you can make use of is geo-targeting, but again, you need to lie most of the times to get someone clicking. Just now I'm seeing an ad that suggests "if you are fan of Steve Miller Band click here..." "... So you can learn about someone's else new band" the destination URL says.

Didi
04-03-2014, 10:24 AM
Putting your ads on FB is a very bad idea. Even though some people might see them, they'll hate you for doing that.

Railan
04-03-2014, 01:45 PM
Facebook adds seem a really, really bad, with the filtering capacity that we're developing over time. I can't remember the last time I actually read one facebook ad. I mean, processed the words on it. I think they're classified as lost screen space and not even glanced at

AB9100
04-03-2014, 03:28 PM
Recently Veritasium published a very good (short) video that outlines what goes on behind Facebook Ads and why they may not be a good choice (specifically for Small Businesses).

I really want to encourage any small business owners here to view his video on YouTube here: http://www.youtube.com/watch?feature=player_embedded&v=oVfHeWTKjag[

I completely agree with it, and i have been saying the exact same thing for a while now.

Facebook is not a good advertisement medium for small businesses. People do not go on to Facebook to like new business. They like businesses they already know. Facebook is a great tool for major corporations to expand globally. Facebook will allow them to aggressively promote their business. For a fee of course.

Small businesses will never be able to afford that fee. Thus limiting their options, and eventual success. Personally I think it is a waste of time. There are more effective ways to do advertise.

Tweetcinema
07-20-2014, 10:57 AM
Whether the business is the small or the larger one, Facebook is always been one of the best effective way to market any products!!

ChristyMathew
07-21-2014, 12:39 AM
I am getting an enough audience through the Facebook ads and so i think it is worthful for me!
And you may try little bit more for getting enough audience from FB ads.

ziesha098
08-20-2014, 04:48 AM
they are worth it for small kind of business and for branding as well.

Brittany
01-08-2016, 07:25 AM
Facebook ads can work well but often times, people will fail with fb ads because they forget that the audience that they're exposing their ads to is different from the usual reader. When you're exposing ads on google, you're exposing them to people who are actively searching for that product.

AndrewNorton
01-13-2016, 06:48 AM
I think Facebook ads works if you know how to set your campaigns right. I never pay for likes, I always pay for clicks to my website, because this is the one thing I can really measure. (Facebook ads work really well in retail). Another thing I do is divide my target audiences into smaller segments (as one should) and serve them different messages and images. Then carefully analyze the successful and unsuccessful ones and make adjustments. Test, test, test. This is the best way to learn more about your market.

Brittany
02-06-2016, 10:44 AM
Really the only success we'd from Facebook was whenever we ran a contest. Once it had been over, the visitors delivered. We attempted to maintain the curiosity level, but digital items just like web site design appear to possess trouble keeping the target audience engaged.

Nick K
02-11-2016, 02:30 AM
Looks like there's differences in opinion here with maybe the majority saying FB ad's are worth it. Which is good as I'm about to start using them!

essencepk
12-16-2019, 01:46 AM
Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.

vinitha
12-16-2019, 06:53 AM
Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business

Lmaomen1
05-20-2020, 05:19 PM
That's why I use AdBlock with which I have no problems with ads of any kind. Before installing such programs, I always had problems and nerves because I could not surf the internet normally and I was tired of ads and other problems.
I was lucky that my brother told me how I could solve this problem and sent me a site where there was a lot of information about several programs that help in such cases. If you need, I leave here the link of the site https://thinkmobiles.com/blog/best-adblockers-chrome/

kumari
05-21-2020, 09:15 AM
Facebook ads have two major benefits that set them apart for other marketing channels—and that make them especially effective for small businesses. Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation.

Geethan
05-22-2020, 08:05 AM
As I write this (June, 2018), I believe Facebook Ads still has a time and place for marketing SMBs. Even though their brand has recently been given a black eye (regarding how they mishandled data privacy), I think it will heal quickly.

While there are plenty of folks who are “fed up” with Facebook and vow to take a break, it’s still woven into the fabric of millions of people. Poll a group of 30-somethings to 50-somethings with smartphones and ask if they at least “skim” through facebook posts daily, and I’d be willing to bet you’ll find that the majority of them still use Facebook purely out of curiosity.

Fast forward 10 years, I can’t say this will still be the case (I hear majority of teens have no interest in Facebook since that’s what their parents/grandparents use).

But as of now, the negative publicity is a bump in the road. Facebook is still a Marketer’s dream where you can hone in and target very specific demographic data unlike any other channel, and when done right, can draw relevant traffic and leads.

Geethan
05-29-2020, 04:47 AM
As I write this (June, 2018), I believe Facebook Ads still has a time and place for marketing SMBs. Even though their brand has recently been given a black eye (regarding how they mishandled data privacy), I think it will heal quickly.

While there are plenty of folks who are “fed up” with Facebook and vow to take a break, it’s still woven into the fabric of millions of people. Poll a group of 30-somethings to 50-somethings with smartphones and ask if they at least “skim” through facebook posts daily, and I’d be willing to bet you’ll find that the majority of them still use Facebook purely out of curiosity.

Fast forward 10 years, I can’t say this will still be the case (I hear majority of teens have no interest in Facebook since that’s what their parents/grandparents use).

But as of now, the negative publicity is a bump in the road. Facebook is still a Marketer’s dream where you can hone in and target very specific demographic data unlike any other channel, and when done right, can draw relevant traffic and leads.

Geethan
06-10-2020, 04:15 AM
The short answer is no with one caveat: If you have an excessive amount of money, advertising on Facebook is a lot like playing the slots in Atlantic City or Las Vegas. You'll lose a lot of money and see no return, but then you'll spin the wheel just once and see a massive payout.

If money is tight, don't bother. There are better (and cheaper) places to go, and you're right, there have been a number of reports coming out about bogus clicks, likes from people an entire world away, and then once you have those fans, they don't do too much. In fact, I wrote a book on that last point: A Detailed Look At The Myth And Hype Of Social Media

Greg4032
06-13-2020, 07:00 PM
Depends on the business and service niche. They probably don't work for everyone but for me they're very profitable

jayam
06-18-2020, 12:40 AM
Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.

valluri
06-18-2020, 12:45 AM
Ideally, even small businesses should set aside $1,000 for an initial ad test to begin optimizing their messaging. This will give you just enough ad spend to run some tests and determine the best ads and audiences.

John S.
06-29-2020, 02:45 PM
It seems to me that a very large number of people use social networks every day and this is a good way to increase your sales and increase your brand awareness. Unfortunately, only a couple of months ago I started using facebook to promote my business, but I already noticed that this brings good results. I didn’t hire an SMM specialist, but I read a lot about it on the Internet on different portals with promotion tips, so I plan to also start using special promotion tools, such as here https://smoservice.net/facebook/ . I think this will help me increase the number of likes and discussions in my business account.

jayam
06-30-2020, 01:32 AM
Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.

valluri
06-30-2020, 01:46 AM
Ideally, even small businesses should set aside $1,000 for an initial ad test to begin optimizing their messaging. This will give you just enough ad spend to run some tests and determine the best ads and audiences.

itznehamali
07-07-2020, 05:46 AM
I am not saying that you are saying wrong. But I also not agree with this statement that the Facebook Ads aren't worth for small business.

atocloud
07-08-2020, 06:30 AM
I think for some business it would work quite well such as fashion industry.

itznehamali
07-09-2020, 03:36 AM
I don't think so. Facebook Ads is the best option for small business where budget always matter.

Tony Semos
07-09-2020, 06:56 AM
Yes, of course, you can use Facebook ads for small businesses. Facebook provides you the best social media platform for marketing about your business. It helps you to reach the targeted audience. you can reach more people through Facebook ads than traditional marketing. For making the Facebook ads marketing campaign successful you also need to hire a Digital marketing agency (https://www.netclues.ky/), which provides you this service at a low price.

Technology
07-10-2020, 06:47 AM
well this is bringing me a lot of junk leads but the traffic is good

jayam
07-20-2020, 02:33 AM
Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.

valluri
07-20-2020, 02:40 AM
Ideally, even small businesses should set aside $1,000 for an initial ad test to begin optimizing their messaging. This will give you just enough ad spend to run some tests and determine the best ads and audiences

Harishb
07-28-2020, 06:31 AM
Yes! Facebook is especially useful in two aspects of small business marketing:

Building product and brand awareness among people who wouldn’t otherwise know about what you sell (which is valuable for both online and local brick-and-mortar businesses), and

Grabbing the attention of people when they’re physically near your local business using timely location-based ads

jayam12
10-23-2020, 03:09 AM
Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.

mithu
10-23-2020, 03:21 AM
This average Australian small business spends between $500 and $1500 a month on Facebook ads.

Saravanan28
10-27-2020, 09:15 AM
Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.

master007
10-28-2020, 01:39 AM
I will be checking out the video and see what it is all about. essentially these days Facebook has a lot of ads placed on their pages that is just irritating to watch. For these reason, people are using ad-block when accessing the site to avoid watching the ads.

Nags
10-28-2020, 01:50 AM
The only real success we had from Facebook was when we ran a contest. Once it was over, the traffic dropped off. We tried to maintain the interest level, but virtual products like web design seem to have a hard time keeping the audience engaged.

master007
10-30-2020, 12:10 AM
The only real success we had from Facebook was when we ran a contest. Once it was over, the traffic dropped off. We tried to maintain the interest level, but virtual products like web design seem to have a hard time keeping the audience engaged.

Saravanan12
10-30-2020, 03:05 AM
Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.

Bigil
10-30-2020, 08:49 PM
Facebook was when we ran a contest. Once it was over, the traffic dropped off. We tried to maintain the interest level, but virtual products like web design seem to have a hard time keeping the audience engaged.

Geetha john
11-02-2020, 12:20 AM
FB Marketing helps when done correctly. FB is about communicating and sharing in conversations that actually shares context that moves the person understanding on the topic being discussed not pushing any offers directly but as an extension to display how it could provide a solution that being recommend to help end their frustration and confusion and to have a good day.

When you enter a conversation that has the potential to market the offers you ask an open question that gets more information to understand the pain points and desires to keep moving the conversation with a context that leads to you gaining an opportunity to suggest tips, tricks, to allow you to indirectly help solve the immediate challenge that they begin to like you and build some rapport and improve your relationship to engage within the flow of all who are participating in the topic.

You are always marketing its the strategy and the frameworks that allow mastering the skills to achieve the results without being pushy too and talk to contribute in the conversation and not interruptive that offend the people by screaming and crush their egos to make uncomfortable or feel inferior because you are not being a good social media participant in the conversation.

Your only job when you are on social media is to start taking in the topics and getting as many of the members involved sharing what their top burning question that they want an immediate answer and share context that speaks directly to their issue with the tip that helps to message me that you can share what next.

It only takes small steps to create the conversation and when you meet people where they are instead of where you want them to be your daily earning change because you understand it is a long game and you work on starting relationships first. Earn a little trust that leads to stronger relationships and bigger paydays.