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amaro
09-12-2014, 02:18 PM
Hey SBF.
So, I work at a small South Florida credit union.
We're looking to re-brand and they want me to take point on the project.
Does anyone have any recommendations?
I've found a few lists in my search, does anyone have any experience with any of these businesses?



Also, any general advice would be awesome!

Thanks :D
Sarah

Resource9
09-22-2014, 06:39 AM
Re-branding is all about rejuvenating your business. Think about what are the attributes that were not there in your business earlier, analyze the competitor websites and see what features they provide and then plan the re-branding of your business accordingly.

Memma-Crackalackin' Copy
09-23-2014, 12:52 AM
Hi Sarah

Is there a reason for the re-brand? When you talk to businesses, I'd be as detailed as possible when you tell them about how the company wants to be seen and what feeling they would like to elicit from your target clients.

The more details you give those businesses, the better they will be at hitting the nail on the head. Also, don't forget to leave out anything that you don't want to be known/seen/associated with.

Good look with it all!
:)

Memma

jmelectryo
10-03-2014, 11:36 AM
I certainly agree with Memma!

Your rebrand must be entirely focused on the clientele you want to bring in. During the last rebranding project I worked on, we used the client's website analytics data to create a profile of the company's median customer. From there, we were able to decide whether to appeal to their current customer profile, or redirect the branding to a different, more desired audience.

If you want to appeal to your current customer base, just in a more updated fashion, then your new brand must preserve the history and expertise that is associated with the company's name. Your rebrand, in this case, will consist of an updated logo, new copy, new online presence, and redesigned marketing materials.

If going after a new audience, there is much more creative leeway. You may want to change your company's name to something different, but still recognizable. For example, Hewlett-Packard is just "HP" now. This rebrand will require the same new elements listed above, as well as a new name, a new logo, and your internal processes within the company, product offerings, and reputation management may change as well. If you previously marketed your materials based on value, you may want to change your strategy to pitching the quality, history, or customer service that is associated with your product.

I hope some of this helps!

printer
10-10-2014, 05:40 AM
Check that attributes which are not used by you earlier and what is the competition related to your business then you can plan re branding of your business.

ZettXep
10-17-2018, 05:16 AM
This will require the same new elements.

mamaboss
10-17-2018, 05:45 AM
Start with your mission, values and vision. Analyze what to keep and what to discard from your current branding.

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ponkaponka
10-25-2018, 01:41 AM
Re-branding is all about rejuvenating your business. Think about what are the attributes that were not there in your business earlier, analyze the competitor websites and see what features they provide and then plan the re-branding of your business accordingly.

Yes, first understand the core about why you want to rebrand and then add those features that were not in ur business earlier.

origindigitalsignage
10-30-2018, 02:16 AM
Analyzing competitor, finding the core of products is all fine and necessary also but it will be good if you first go and get the ideas that what more your audience want from you.

syspree
11-14-2018, 01:23 AM
For this, you can go for digital marketing services provided by various digital agencies in Mumbai (https://syspree.com/). This will help you to promote your book on social media and that will help you to create awareness about your book on large platform.

mariahales
02-26-2019, 07:04 AM
SEO is the only best way to gain re-brand so my advice is only to make the focus on SEO which will really help you to build re-brand.

SEO is a good way no doubt but before applying any advertisement, it's better to figure out your competitors, their strengths and weak area and then rebrand it to rebrand it in a more effective way. You can do 2 main things:

1. Consider creative signage marketing for your business ( if its located locally and you have a physical location) Read (https://bit.ly/2V84hCj) why they are important.
2. Use cost effective advertisement campaigns like Vehicle signage through creative vehicle decals and wraps
3. Have proper online presence (website, social media channels, etc) and educate your customers as an industry leader (It will create trust and help you in becoming a reliable brand- You can write regular blogs related to your business or products and provide solutions which your customers are looking for)

Hope this will help in your rebranding efforts.

Thanks,

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rojerfadrer
10-11-2019, 05:42 AM
stablish the Purpose of the Rebrand. Before going right into a rebrand, first make sure you are clear on the purpose. ...
Have a New Brand Vision. ...
3. Make Your Rebrand Known. ...
Stay Consistent. .

adamwayne1
10-14-2019, 03:03 AM
Effective Rebranding Tips

Set up the Purpose of the Rebrand. Before going directly into a rebrand, first ensure you are sure about the reason.
Have a New Brand Vision.
3. Make Your Rebrand Known.
Remain Consistent.
Analysis and Be Creative.
Advise Your Vendors.

adamwayne
10-14-2019, 03:34 AM
Effective Rebranding Tips

Set up the Purpose of the Rebrand. Before going directly into a rebrand, first ensure you are sure about the reason.
Have a New Brand Vision.
3. Make Your Rebrand Known.
Remain Consistent.
Trial and Be Creative.
Inform Your Vendors.

lishmaliny
03-13-2020, 06:30 AM
Start by understanding your mission and values. ...
Have a complete strategy that works with your existing branding. ...
Consider the market and your competition. ...
Collaborate with your team. ...
Manage the rebrand carefully. ...
Launch your rebrand and tell the world.

Geetha
04-10-2021, 02:13 AM
Successful Rebranding Tips
Establish the Purpose of the Rebrand. Before going right into a rebrand, first make sure you are clear on the purpose. ...
Have a New Brand Vision. ...
Make Your Rebrand Known. ...
Stay Consistent. ...
Experiment and Be Creative. ...
Notify Your Vendors.

lucycarter
04-12-2021, 06:02 AM
Promotional Products can play an effective and positive role in rebranding a business or brand. Target your brand to a specific client base and choose your promotional gifts as per requirements. This will help in rejuvenating your brand among people.

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pankaj0008
04-15-2021, 02:30 AM
If you are thinking about re-branding of your business then first of all target your old audience with re-marketing in paid ads at FB, Google ads etc. Try to search some new influencers to brand your business online. This will surely help you.

jayam12
04-16-2021, 06:55 AM
Start by understanding your mission, vision, and values. ...
Have a complete rebranding strategy that works with your existing branding. ...
Consider your brand's audience, the market, and your competition. ...
Collaborate with your team. ...
Rename your business during a rebrand. ...
Rebuild your brand identity.

mithu
04-16-2021, 07:41 AM
Social media is an important marketing tool to announce your rebranding. Create new social media ads that highlight your rebranding efforts. Run social media giveaways as an incentive to spread the word about your relaunch. Schedule any rebranding events through social media to help advertise it to a larger audience.

valluri
04-16-2021, 07:46 AM
Discovery and research. ...
Competitive analysis. ...
Brand positioning and key messages. ...
Logo and visual identity system update. ...
Brand standards guide. ...
Communications/brand audit. ...
Rollout plan.

nadiasonii
04-16-2021, 03:11 PM
This will require the same new elements.

georgeorwell
04-16-2021, 04:51 PM
wanna give it a new breath heh?