View Full Version : Advice - How to market an Independent Contractor

01-09-2006, 09:10 PM
Hello. My name is Denise Reaves and I am new to the forum. I am looking for good advice about how I should market my online website. I read in a book that independent (freelance) contractors should do cold calls but I HATE when people do that to me so I don't think it's an option.

I read under a different heading about the Article submission strategy. Where would I send the articles in order to get them posted?

Any other advice pertaining to the site itself or the marketing of the site will be greatly appreciated.


01-16-2006, 03:34 AM
Hi Denise,

There's lots of ways to get your business advertised and even for free. I do article writing as well and find it very helpful. Also exchanging links is helpful too.

But if you really want to get your business off to a great start then I suggest a PR - Press Release. And for one reason here's why, try to do a search on anything at Google.com. Now at the top left corner you'll find advertisers that are texted differently than the top 5 listed below. Thats because they used PR and this has brought a lot of success to business owners all over the world. You see when you do a PR, you dont waite 3-6 months to get listed, you get listed within 48-72 hours.

Or you can sign-up for all the forums and get exposed but it takes time and alot of it.

Just helping out.


01-17-2006, 06:38 PM
Are you marketing your site, or using your site to market your services as an independent contractor? They take a different focus.

If you are looking for contracts, I've had the absolute best luck networking. Also volunteering in high visibility positions, like public relations, fund-rasing, or a board seat, in local non-profits.

By the way - I NEVER make cold calls. I consider them the mark of an amateur salesperson (my apologies to all those brave and successful cold-call experts out there). Cold calls have low conversion rates. I focus on relationship building through networking, volunteering and referrals. All of these create the opportunity to make a warm call - even on a first contact with a new prospect. I consider my time too valuabe to make a call that doesn't have a good chance of turning into a sale, or referral for a sale.

For years I used my website as sales support. Sending people to it to help get an appointment, or close a sale. Seldom got business the other way. In the last year I have started marketing a separate website that I consider an adjunct to my consultant practice - and I market that as an online business. I still get local clients the same old way - 'cause it works.

If you want to market your website you first need to focus on building traffic. That's another whole post!

Good Luck!

Jess Huffman

01-19-2006, 02:45 PM
Depending on your budget, another great way to market your website is through advertising like Google Adwords.

Adwords lets you pay per click for every visitor you get. As inexpensive as $.05 per visitor depending on your target market.

I am a member of many webmaster forums and one of the best is Webmasterworld. WMW can give you free advice on how to market you website.

Also search google for 'Brett Tabke 26 steps' that will be a great website promotion primer article for you to read.


10-08-2019, 05:41 AM
Even the most well-run company with outstanding services doesn’t count for much if people don’t have a way to find out about it. As an independent contractor, marketing your business can be a tough road. You’re working with limited time and resources and competition with bigger companies can be intimidating.

But you don’t need a big budget to stand out. With some creativity and strategy, an effective marketing plan can help you get your name out there, bring in new leads, and outshine your competition. Browse these 10 marketing strategies for ideas on how to take your business promotion to the next level.

1. Build Your Personal Brand
Before investing in any sort of marketing effort, it is first important to create and build a strong personal brand. You need to be able to clearly explain what you do, embody what sets you apart from your competition, and craft uniform messaging. Take a step back and try to see your business through the eyes of your target audience. What will draw them in, engage them, and keep them coming back? Take the time to build your brand, be authentic in how you communicate it, and carry that message throughout your marketing plan.

2. Make a Professional Website
If you don’t already have a professional website, now is the time to create one. When potential clients are searching for consultants who provide the services you offer or are simply looking for more information about you, they will search online.

A professional website will help to identify who you are, what you have to offer, and spread brand awareness. Most importantly, it will help you show up in search results. Follow-along templates, guides, and designs make it easy to create your own website. Check out our website guide for step-by-step instructions.

3. Write a Blog
Blogging is a great way to showcase your expertise, reach your target audience, and engage with your current clients. Running a blog through your professional website can help drive traffic and new clients your way.

Create a content calendar and stick to a publishing schedule—remember, posting quality content consistently is better than posting sub-par content frequently. Give your readers industry advice and updates; write about what you know and what is relevant in your industry to show readers why they should choose you for their next project.

4. Contribute Content
If you haven’t caught on yet, creating content is one of the easiest and most effective ways to market your business. Look for other publications, websites, or blogs that share your target audience and pitch relevant topics that you can write about.

This is where having a professional website and blog come in handy—you’ll already have content that you can share when you pitch ideas. Getting your name, and the name of your business, in other publications will help drive traffic back to your website, expand the visibility of your company, and boost your credibility.

5. Go Local
Getting your name out in your community can help bring your business to the forefront of people’s minds. Seek out a local newspaper and offer to write a Q&A or how-to column in your area of expertise. Give back to your community by leading a free class or workshop, seek out local sponsorship opportunities, or volunteer your services where they are needed.

6. Use Social Networks
Maintaining a social media presence is a great way to connect with current and prospective clients. Create a company page on LinkedIn or Facebook and post relevant industry updates or link to new blog posts. Just be sure to maintain a sense of professionalism. Rather than spamming your social network contacts with whatever is on your mind, find a balance between sharing what is interesting to you personally and what is related to your business.

7. Ask for Referrals
Referrals are an important but often overlooked part of marketing. When clients hear about your business from people they trust, it lends credibility to your skills. When asking for a recommendation, start by demonstrating value to a client and then wait for the right time to bring up the question. Be sure to put extra effort into maintaining relationships with repeat clients—these are the people who bring stability to your business and attract future customers. Taking time to say thank you and letting them know how much you appreciate their business will go far.

8. Experiment with Video
As a medium, video content can help give your target audience a more authentic sense of who you are. There are many different ways you can use video in marketing efforts. Post videos on your blog or create a YouTube channel where you offer advice, answer frequently asked questions, or interview others in your industry.

9. Stay in Touch Through Email
Email marketing can help maintain and advance relationships with your current and prospective clients. Create a form on your website where visitors can sign up to receive emails from you and then utilize an email service such as Constant Contact, AWeber, or MailChimp to easily write, track, and send emails to a list of contacts. Consider writing a weekly or bi-weekly newsletter that includes recent news, insider tips, or information about your services. Just be sure to give your contacts the ability to opt in or out at any time.

10. Take Your Efforts Offline
Networking offline is just as important as the many online efforts described above. Remember, you are the best representative of your brand. Get involved in your industry by mentoring someone new to independent consulting. Spread the word about your business by attending conferences, local meet-ups, and promotional events. Offline marketing efforts add a personal touch and give you a unique chance to share your story person-to-person.

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10-23-2019, 06:07 AM
Build Your Personal Brand. Before investing in any sort of marketing effort, it is first important to create and build a strong personal brand.
2. Make a Professional Website.
Write a Blog.
Contribute Content.
Go Local.
Use Social Networks.

10-23-2019, 06:08 AM
Build Your Personal Brand. Before investing in any sort of marketing effort, it is first important to create and build a strong personal brand.
2. Make a Professional Website.
Write a Blog.
Contribute Content.
Go Local.
Use Social Networks.

04-07-2020, 08:15 AM
Be careful - learn the difference, because the penalties for misclassification are steep. If you don’t have huge resources and a great legal team, it’s not worth the risk.

Contractors should be specialists whose help you need for a project.

Employees are people whose skills you need to perform the core functions of your business.

For example, if you’re a marketing agency, you probably don’t need a plumber on staff. You call in a plumber to fix a leak or if you need a new sink.

Since marketing is your core business, you want to retain marketing talent - the value of your firm is in the people who provide services to your clients.

When you’re bootstrapping, you can’t afford to hire everyone and put them on salary. So you have to build a network of people who are already contractors themselves, working on projects, and then hire them to work on specific projects with you.

Sites like upwork or freelancer are very helpful. They work like a staffing company (but cheaper) - they “hire” people under their company, not yours. That mitigates some of the risks.

But in the end, there’s not a right or wrong answer. It depends on your firm’s core business, strategy, clients, projects, and goals. You need to find the people who can create what your firm needs to succeed, and do what it takes to hire them.

vinitha seo
04-08-2020, 01:30 AM
Becoming an independent contractor is an attractive opportunity for many people today. After all, independent contractors play a vital role in the economy, and in our lives.

09-16-2020, 05:23 AM
Top 4 self-marketing tips for independent contractors
Get established as a business. ...
Obtain professional materials like business cards and fliers. ...
Build a social media presence. ...
Set up a website.

09-19-2020, 01:59 AM
Deciding whether you hire a contractor or an employee depends greatly upon what positions need to be filled, and how and whether you see those positions evolving.

First of all, you need to know the differences between independent contractors and employees, before hiring any of them.

Thus the main difference between them is that contractors are in business for themselves.

Therefore, when you hire a contractor to help you in your startup, you are actually paying them to complete a specific service for you by using their own time with their own resources.

They are also responsible for paying taxes on their own income. On the other hand, if you hire your own employee, you are responsible for taking care of and paying a bunch of taxes instead of them.

Here are the advantages and disadvantages of both of them.

Contractors have their own tools to do the job.
Employees work for you and only you.
Contractors have their own offices or places of business.
Employees work the number of hours that you set.
Contractors do the work on their own time and set the hours.
Employees give orders or supervise any of your employees.

04-09-2021, 02:30 AM
What do you guys think about different offline marketing ideas/methods? I would like to learn more about them. I am thinking about some promo items like thoe Soft Enamel Pins (https://www.pinsource.com/custom-lapel-pins/soft-enamel), for example. I am pretty sure that they are good and might work well these days. Any tips?