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A resource can take many forms, such as budget, staff, materials, computers, technologies, or even digital assets (including product photos and brand guidelines). Therefore, the term “marketing...

However, money is only one of four resources that I include in conversations about new marketing projects. Here are the other resources that are critical to success of a marketing plan or project:...

However, money is only one of four resources that I include in conversations about new marketing projects. Here are the other resources that are critical to success of a marketing plan or project:...

The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined...