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The link baiting is the web 2.0 concept if you share contents as a form of blog post or article then other share your links and link to it it is call link baiting..

I think you have to target the local communities and local listing website there your can your desire and relevant traffic ..

Well those likes or followers of your fan pages which you can get from the social media due to your interaction which other users can give you the organic traffic..

Yeah definitely you need to get the customer feed back about your products and the services that you are give to ...

I think this is very good thought but how you would help the newly develop small business...
how we would contact..

Well dear friend you need to target only UK then you should find UK local business directories , social networks ,bookmarking and social communities that are base of UK then you can get your desire...

Yeah you really need to do social networking to share somethings very attractive and interesting ..
to attract the attention of people..

Yeah the avatar profile can play a vital role in the development and promotion of your business..