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Define your landing page.
Start a blog.
Use social media.
Use teasers.
Create a video intro to your app.
Pitch tech blogs.
Ask for app reviews.
Contact writers in the niche.

Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the...

A bad backlink is a link that comes from a not-so trusted website. ... Before Google launched the Penguin algorithm, websites were violating Google Webmaster Guidelines with black hat SEO....

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is...

Optimize your web pages for conversions. All your online lead generation efforts must start with your website.
Run a giveaway or contest.
Directly engage with leads.
Deploy outbound & inbound...

When surveyed, 34 percent of social media users said they would be more likely to share a video ad than a static ad. Video is getting bigger and bigger and bigger, and if you want to keep up, then...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered...

Ask for referrals.
Network.
Offer discounts and incentives for new customers only.
Re-contact old customers.
Improve your website.
Partner with complementary businesses.
Promote your...

AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002. Founded as Marketbanker.com, the site was relaunched as...

Organize Your Web Assets.
Maintain Customer Records Safely.
Do you know your competition?
Protect Your Brand's Online Reputation.
Invest on a good internet connection.
Stay On Top of the...

Web 2.0 is the term used to describe a variety of web sites and applications that allow anyone to create and share online information or material they have created. A key element of the technology is...

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional...

Inbound Marketing

Inbound is far and away the most effective B2B marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight...

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional...

A succinct strategy will help your brand tackle its goals with a sense of purpose. Below is a step-by-step social media marketing guide to help you identify your social goals, engage audiences and...

Blogging refers to writing, photography, and other media that's self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been...

Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is...

1) Publish High Quality Content on Your Entire Site.
2) Publish Original Research.
3) Create Comprehensive Resources.
4) Publish Your Content as a List.
5) Create Visually Driven Content....

Paid Search and Digital Advertising
Paid social media is a great way to grow your client pool. You need to be apart of the action to compete as a B2B business but, more importantly, you need to make...

A successful Facebook B2B marketing strategy includes measuring how your campaigns are performing, track different conversions – from the submission form to the sales page, and tweak your marketing...

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended...

Multilevel marketing (MLM) is a strategy that some direct sales companies use to encourage existing distributors to recruit new distributors. In MLM schemes, there can be hundreds or thousands of...

Select Relevant and Realistic Social Media Marketing Goals.
Determine Your Most Relevant Metrics.
Decide Who You Want as Your Social Media Audience.
Understand Your Social Media Audience.
Select...

Bootstrap your business.
Launch a crowdfunding campaign.
Apply for a loan.
Raise capital by asking friends and family.
Find an angel investor.
Get investment from venture capitalists.
Get...

Get Organized. To achieve business success you need to be organized.
Keep Detailed Records. All successful businesses keep detailed records.
Analyze Your Competition. Competition breeds the best...