Does anyone have any reccomendations for books on marketing? I have 2 appliance stores, and need to grow, sales have been pretty stagnant for the last yeard a half. Please Help

As I type my answer, I just realized that this thread is more than 10 years old. Oh well, I'll still answer it anyway. Since it's already 2015, there are a lot of books you can read about marketing. I have a few in mind that I've read and re-read over the years.
1. Buy-ology by Martin Lindstrom - This book will show you how to inject neuroscience into the art of Marketing. It also answers the question "Why we buy?"
2. Guerilla Marketing by Jay Conrad - Shows inexpensive and effective Marketing strategies
3. Creative Confidence by Tom Kelley
4. Contagious: Why Things Catch On by Jonah Berger
There are all kinds of marketing. What is it you hope to learn? How to get sales? Keep customers? Online marketing? Social media marketing?
It you could hone in on what it is you think you need to learn to improve your business, we could probably come up with very specific resources to help you.
haha. You must read a bookbook' name : The Go- Giver by Bob Burg & John David Mann
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