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    How and where would you advertise healthcare?
    Hey guys, I have a few doctors in my family and they are thinking about opening a private practice/clinic in the future. While its only at the discussion point right now I am already thinking about helping them advertise. Except the regular Facebook and maybe newspaper ads what else would you suggest? Its a very private matter so I believe the advertising should be pretty non aggresive.


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    I was thinking a good solution would actually be to talk to specialists in the same region about the new opening practice. I would pay them a smaller % of profit of all the patients that heard about us from them! I have to check regulations for this though but I think its doable. In addition to quality Facebook and newspapers ofcourse!


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    Word-of-mouth, fliers, and Facebook. These three things should build you a customer base of decent size, but you do have to keep one thing in mind. The company's currently providing healthcare ARE VERY WEALTHY. They have enough money to undercut your business at any and every turn. Then once you bankrupt, they will likely buy your business for pennies on the dollar if it doesn't just collapse entirely. The only positive you would have is family and friends who support your cause along with an EXCEPTIONAL customer service and patient-care. I hate to be negative like this, but the financial risk involved is great. This is why hospitals and clinics aren't CONSTANTLY popping up all over the place. A specialty clinic on the other-hand, would be much more doable. Something like a opiate-dependence clinic specializing in the use of Bupropion and Methadone would be your best bet of success in my opinion.


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    Depends on your target customer base. Is it going to be a general practitioner clinic which targets the neighbourhood ? Or is it a specialist clinic that will go by patient appointments? In the first case, the advertising medium would preferably to focus on the locals, such as local newspapers, community newsletter, word-of-mouth, etc. In the second case, you can have ads on medical/health journal, social media that have a wider reach.


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    You could make a website or other forms of blogs in the internet and advertise there. Make sure to use word of mouth to check your website and to popularize it with their inputs as well. Your local television and local radio can also be of help to advertise your family of doctors. You could also post fliers, tarpaulins and distribute leaflets in your locality to make it more known. There are other ways out there and most of them are free to little cost.


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    You can also advertise by going to other similar practitioners to set up a patient 'exchange'. Say you're booked and can't receive any more patients, you referr them to him and when he's booked, he does the same. Additionally, contact public hospital doctors since in some cases they can redirect patients to your clinic. Think link exchange but in real life.

    What I've written above plus some social marketing on the internet or offline and business will pick up. Just make sure to provide quality service and in time you won't need to advertise, word of mouth will do the job alone.


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    Quote Originally Posted by AlecD View Post
    Word-of-mouth, fliers, and Facebook. These three things should build you a customer base of decent size, but you do have to keep one thing in mind. The company's currently providing healthcare ARE VERY WEALTHY. They have enough money to undercut your business at any and every turn. Then once you bankrupt, they will likely buy your business for pennies on the dollar if it doesn't just collapse entirely. The only positive you would have is family and friends who support your cause along with an EXCEPTIONAL customer service and patient-care. I hate to be negative like this, but the financial risk involved is great. This is why hospitals and clinics aren't CONSTANTLY popping up all over the place. A specialty clinic on the other-hand, would be much more doable. Something like a opiate-dependence clinic specializing in the use of Bupropion and Methadone would be your best bet of success in my opinion.
    Thanks for the posts guys!
    A speciality clinic for "pain relief" you mean? Its a good idea, we havent decided what to do but I was thinking a private practice slowly expanding would be the best route. A clinic is too big of an investment and risk but a small private practice which expands into 2,3 or more specialties might not be a bad idea?


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    It depends on the area and the customers you have. I would say besides social medias and newspaper, word-of-mouth and making a website would be a good idea to consider. That's how I advertise for my dad's business, which I would combine social medias, word-of-mouth, and website to promote his business. I think the important part would be try to drop off your business card to some of the businesses, which that's how some of the companies have done that to my dad's workplace. I would suggest that you do the best possible to help to advertise the business without spending too much money on advertisement.


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    Here, in India, the first thing practitioners normally start off with is - set up their own clinic. I mean, a nameplate with words of their area of proficiency - like Dr. X Heart Specialist or Dr. Y M.S. kind of. This definitely helps in creating an awareness around in the locality. However I am unsure of what the implications of these can be at your place.

    Social Media, Newspapers are a great way to start off. If allowed at your place, you can also put out posters, leaflets at the Chemists shops at your place/locality.

    Having a website too can come handy if you want to provide services to overseas patients - as I have known some people who provide consultation for anyone on the Internet for a fee (Dr. Ray Strand is one example who has his own website)


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    Quote Originally Posted by DomDom View Post
    Hey guys, I have a few doctors in my family and they are thinking about opening a private practice/clinic in the future. While its only at the discussion point right now I am already thinking about helping them advertise. Except the regular Facebook and maybe newspaper ads what else would you suggest? Its a very private matter so I believe the advertising should be pretty non aggresive.
    When I saw the topic, I thought that you are promoting an HMO card/company. But my suggestion is somewhat related to HMO providers. I believe the best way to advertise is to get your clinic accredited with HMO companies. Clients of HMO companies are usually big companies with thousands of employees. These employees can be your clinic's clientele if - you are one of the accredited clinics of these HMOs.

    All HMOs have guidebooks where all their accredited hospitals and clinics are listed and these guidebooks are given to all employees. So in a way, it's also advertising. If ever you get accredited - that's free advertising to a very huge number of people. (I also think that it's a form of "non-aggressive" advertising too.)


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    Last edited by eppie; 02-05-2014 at 07:58 AM.
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