How to market software for small businesses?

[KenBrace]

Hello everyone. I'm a web developer and I've just finished developing a web application for small businesses to manage their customers. It's something that would be installed on their business website.

The only problem is that I don't know a lot about marketing. Any advice on how I should go about marking this software? The target audience would be small, local shops that need to manage their customer base. The software contains unqiue functionality that makes it better than Quickbooks or something similar.

Thoughts?

[sinbad]

plz visit sinbadcity

[Startup_Consultant]

I dunno what platform your software runs, but create a free version, deploy into repositories (Google Play, Wordpress plugin - really do not know your platform, but there are a lot of them). Find useful Name, keywords and tags for your product to make it found.
Beyond this try to make alliances: find those providers, who have access to your target and offer help to improve their business this way...

[EA_Gingr]

Business software can be marketed through getting 'reviews' from, free trials with small # of business owners, and maybe allow a blogger to test and review your product. One obvious question regarding having it available on a biz website, is this program near 100% hack proof? no business owner wants to risk 'publicizing' their customer info. Lastly, there's low cost advertising such as Facebook business groups, Ezines also run 'classified ads', a search online may help you find 'free' advertising coupons or low cost ones.

[alicewright]

Make a website of the software and do SEO of it and if your budget allows then there are many other online marketing methods that can make your software boom.

[Andresiqueria2204]

you should go through digital marketing, right this is great way to bring the brand awareness.

[kiruthi_18]

Hello everyone. I'm a web developer and I've just finished developing a web application for small businesses to manage their customers. It's something that would be installed on their business website.

The only problem is that I don't know a lot about marketing. Any advice on how I should go about marking this software? The target audience would be small, local shops that need to manage their customer base. The software contains unqiue functionality that makes it better than Quickbooks or something similar.

Thoughts?

Few tips for you
1. Run Ad Campaign
2. Create Social Media Page
3. Post about your business product in all social media sites
4. Make sure don't push to anyone use your App. Just give your App knowledge.

[AvaNoAh7]

Hi Everyone...................!
CRM
Documents tool
Inventory and order management software
Invoicing software
Survey tool
Personalized video creation and analytics app
LinkedIn Premium
Meetings app
Email management tool
Thanks..................

[deepak145]

According to Forbes, there are approximately 28 million small businesses in the US, over 22 million of which are self employed, with no additional payroll or employees. As such, software sales professionals who overlook the potential advantages of selling to small businesses are missing out on a potentially very-profitable resource. That being said, there are a handful of reasons why selling software to small and medium-sized businesses (SMBs) presents a different set of challenges than selling to enterprise-level businesses. For one, SMBs have fewer resources, and what resources they do have tend to be less liquid. Another reason is that small business owners are busy working to advance their company goals during the optimum business hours (Monday–Friday, 10 a.m. to 12 p.m., and 1 p.m. to 3 p.m). These owners seldom have much in the way of available time, so for sales teams, getting a face-to-face meeting with key decision makers can be a herculean task in and of itself.

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[sell4bidss]

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