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    Opinions on surveying customers about a change in product
    We run a small pet crematorium and service mostly vet clinics (we only have about 20 clients). Currently we offer a certain product as a complementary gift with our services. Due to wholesale price increases on this gift we are being pressured to no longer offer this for free but rather charge for it. We have come up with an alternative offer that we feel is a better deal for our customers anyway (an even better product at our wholesale price) but it means no more free items. We are undecided on if it would be a good idea to survey our customers and explain the new offer and ask how it would be received in place of the free item, this way we can better gauge if this would be welcomed or not. Or would it be better to perform no customer survey and let the chips fall were they may. Were we have so few clients, loosing even one or two would be difficult. Any expert opinion would be great!


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    My suggestion is to always ask for customer feedback, it strengthens the relationship and drives the customer experience. In today's competitive world, the customer experience is what matters. People and businesses will pay more for a better experience; thus if you have something to offer that is superior and take the time to explain cost increases, most of your customers will understand.


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    Yeah definitely you need to get the customer feed back about your products and the services that you are give to ...


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    Few brief recommendations would be:

    Do not ask leading questions;
    Do not ask too much questions;
    Use different types of questions;
    Provide opportunity to skip the question;
    Make your questions and answering options precise and clear;
    Use conditional branching to avoid unnecessary questions;
    Avoid questions that contain double structure.


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    the customer feed back about your
    เทคนิคบาคาร่า


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    Inner creativity is the right thing to have. I guess they should be looking forward for results in this one. - Dr. James D. Sterling


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    Quote Originally Posted by stakerac View Post
    We run a small pet crematorium and service mostly vet clinics (we only have about 20 clients). Currently we offer a certain product as a complementary gift with our services. Due to wholesale price increases on this gift we are being pressured to no longer offer this for free but rather charge for it. We have come up with an alternative offer that we feel is a better deal for our customers anyway (an even better product at our wholesale price) but it means no more free items. We are undecided on if it would be a good idea to survey our customers and explain the new offer and ask how it would be received in place of the free item, this way we can better gauge if this would be welcomed or not. Or would it be better to perform no customer survey and let the chips fall were they may. Were we have so few clients, loosing even one or two would be difficult. Any expert opinion would be great!
    It you are giving things free for a very long time, customers will think that free item is part of the product/service. It becomes something permanent instead of temporary.
    Stop giving free item will mean a price increase to them. "Pay more for less".

    What is the objective of conducting the survey? You need to structure your questions carefully.

    There is no point asking question like "Do you like our free gift?" Of course, people will always say "YES" to it. Instead, ask them "How often do you use our free gift?" or "How long the free item can last?" You can assess the usage if they really appreciate your free gift or just leave it at a corner for display or in the store/warehouse.

    If you no longer can afford giving free item, then use other approach:

    1) Tell them that this promotional offer will only last for next 30 days. Thereafter, you will be giving out other free item (lower cost item).

    2) Ask them to buy more now, in order to enjoy the same free item. Subscribe a 6-12 months plan to secure free gifts for the coming months. They customers do not have to pay immediately, get them to sign the contract and secure your future sales too. Win-win.

    There are more ways, but I need more information on it.


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    They customers do not have to pay immediately.


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