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    Direct mail campaigns give a high ROI and even a higher ROI than paid ads. They can work effectively in a campaign by themselves, or alongside a digital-marketing campaign. ... Because direct mail is more likely to get read, it increases your brand awareness, even if the first letter is unsuccessful.


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    Direct Email Marketing can be very effective if it is targeted properly


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    Direct mail still works how it fits in with integrated marketing. While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.


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    Direct mail campaigns give a high ROI and even a higher ROI than paid ads. They can work effectively in a campaign by themselves, or alongside a digital-marketing campaign. ... Because direct mail is more likely to get read, it increases your brand awareness, even if the first letter is unsuccessful.


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    Direct mail campaigns give a high ROI and even a higher ROI than paid ads. They can work effectively in a campaign by themselves, or alongside a digital-marketing campaign.


    Share on facebook


    Reply With Quote
     

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