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    There are different tests and several techniques in each of the test to evaluate advertising effectiveness. Test depends on the aspects to be evaluated. Based on Philip Kotlerís views, let us first discuss classification of tests (various ways or approaches) to evaluate advertising effectiveness.

    1. Pre-test and Post Test
    2. Communication and Sales Effect Test
    3. Laboratory and Field Test
    4. Experimental and Survey Test
    5. Message and Media Effect Test
    6. Communication and Sales Effect Test


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    awesome! it's great to learn more each day


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    Pre-test and Post Test: Pre-test implies testing advertising message before it is sent to specific media.
    Communication and Sales Effect Test: Communication test measures communicability (ability to communicate) of the message.
    Laboratory and Field Test:
    Experimental and Survey Test:
    Message and Media Effect Test:


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    Direct Rating Method - here, customers are directly asked to rate the advertisement, and then these ratings are calculated.
    Portfolio Tests - here, the customers see the ads and listen carefully to the ads and all the contents of the ads and then they are asked to recall the ad and the contents.


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    By checking the ROI You can check the effectiveness of the advertising


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    Create custom conversions.
    Cost per new customer.
    Compare reality to predictions.
    Teamwork makes the dream work.
    Know which metrics connect to your objectives.
    Track a unique code.
    ROI for the win.
    ROI takes the L.


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    What is the effectiveness of advertising?
    Advertising effectiveness pertains to how well a company's advertising accomplishes the intended. Small companies use many different statistics or metrics to measure their advertising effectiveness. ... A company's advertising effectiveness usually increases over time with many messages or exposures.


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    Exposure:

    In order to be effective, an advertisement must gain exposure, i.e., how many consumers have seen or heard about the message. ...
    Attention:

    Advertisement cannot be effective unless they get the attention of target consumers. ...

    Comprehension.

    Attitude Change.
    Action.


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