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    Increased Traffic. Website traffic is the number of people who visit your website.
    Conversions.
    Engagement.
    Reach.


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    Pre-test and Post Test
    Communication and Sales Effect Test
    Laboratory and Field Test
    Experimental and Survey Test
    Message and Media Effect Test


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    Increased Traffic. Website traffic is the number of people who visit your website.
    Conversions.
    Engagement.
    Reach.


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    To be honest, first of all, have you considered other advertising possibilities? As I don't think this one is really effective. But if you still want to stick with it, on the flyers, you can put some QR codes or special links, which could show you how much people actually check out the information in your leaflet and go to the website to book something or to check it out. This won't necessarily mean that they use your services, but it could help you see the traffic and determine if the flyers actually bring you any good or not.


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    #55
    Join Date
    May 2019
    Location
    India
    Posts
    104
    There are different tests and several techniques in each of the test to evaluate advertising effectiveness. Test depends on the aspects to be evaluated. Based on Philip Kotler’s views, let us first discuss classification of tests (various ways or approaches) to evaluate advertising effectiveness.

    1. Pre-test and Post Test:

    Pre-test implies testing advertising message before it is sent to specific media. Post test implies testing impact of advertising message after it is published in any of the media.

    2. Communication and Sales Effect Test:

    Communication test measures communicability (ability to communicate) of the message. Whereas sales-effect test measures advertising impact on sales volume.

    3. Laboratory and Field Test:

    Clearly, a laboratory test is conducted in a controlled environment in a limited scale. Respondents are invited in a laboratory to state their response. Quite opposite, a field test is conducted in original setting, artificial climate is not created. It is similar as conducting survey to measure what customers think about company’s advertisement.

    4. Experimental and Survey Test:

    Experimental test involves testing advertising effect by conducting test by manipulating independent variable (i.e., advertising efforts) and measuring the effect of the manipulation on other dependent variables like sales, profits, consumer satisfaction, etc. Experimental test may be laboratory or field test. Survey test involved knowing consumers’ view’s through a survey method.

    5. Message and Media Effect Test:

    While message test involves measuring clarity, contents, believability, action ability, etc., of the message, the media test measures effectiveness/ suitability of one or more media.


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    QR codes, unique URLs and phone numbers are not the best way to determine if a print ad works. Who is going to scan a code in the newspaper? You get the newspaper to NOT use your phone. As for a unique URL, people won’t type that in. They will just google your name. Phone numbers? Do people even use the phone anymore?

    For a coupon to work, it better be good. At least 10% off.

    The best way is to poll current customers. Give them a checklist: Where have you seen our ads? They can click TV, print, web, radio, etc.

    But realize advertising is also branding. They may see your ad and not act for months.


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    Pre-test and Post Test: ...
    Communication and Sales Effect Test: ...
    Laboratory and Field Test: ...
    Experimental and Survey Test: ...
    Message and Media Effect Test:


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    It is very important that the business owner knows the effectiveness of the various methods of marketing he uses in order to promote his business. The most common way of getting information about this is questioning the customers about the source of their information about the business. Another common method which is also used, include gauging the increase in the level of customers after the introduction of a new media of advertising.


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    Yes they do have an impact on influencing people into buying a product. It creates awareness, it showcases the usefulness and tries to establish a connect with the end user.

    However the quality of the product being sold is solely responsible to retain and attract new customers. It also ensures growth by the word of mouth.

    A successful ad campaign for a bad bad product will definitely not turn out to be successful.


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    Its probably a good idea that you try to extract information from your new customers. Your questions should be regarding the customers' source of information regarding the business. This will help you in recognizing the effectiveness of the various advertising methods


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