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    Effectiveness of advertising
    Local advertising do matters a lot in growth of your business as mouth to mouth publicity has its own limitations and once your advertisement gets appreciation it is surely going to attract the crowd which will finally end up in mouth to mouth publicity. The effectiveness of printed advertisement given to a mass crowd cannot be predicted or mad e sure off as there are more chances for people to just ignore those printed advertisement papers. I think by means of direct mail marketing techniques you can be sure of the outreach of advertisement as the company who does direct mail marketing is accountable for the delivery of these advertised matter in the form of postcards, flyers, invitation cards, letter heads presentation folders etc.


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    according to me the way you get to see the effectiveness of advertising by question with client and by offer to deal with customer that what he heard about our business


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    There are may ways but one of the best way is you can check for your product sale if it is increased then your way of marketing is good or else you need to improve it.


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    yes, it happens with us also. Once we've done a good job, and some customer tried our service, so they share the information inbetween. But that's a limited volume. have to find a way of wide spreading the information or ads.


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    By the customer reviews you can see the effectiveness of your advertising. Successful advertising will take to a business from bottom to top.


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    its depends on what type of marketing you use


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    You can track the effectiveness of your campaign several ways. Most have been mentioned here.

    1. Get base


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    As a small business owner or startup, you want to track everything. Then you can go back and use your business specific information to establish your market trends, plan your marketing strategy to fit your business needs, narrow your market and target specific customers to drive sales and make bigger profits.
    1. Establish a base.
    Let's say that business picks up at your window washing company naturally in the Spring. It would naturally dwindle in the late fall. Using just the marketing techniques you already have in place online, you can track this as base results monthly, quarterly, yearly.
    2. Do market research
    Do you really know your customers? What do they really want, what are their fears, and how do they buy? You may think that your customers want or need this, but really, they need that. Talk to your current customers. Question potential customers and get the deep down truth.
    Frank of Frank's Plumbing kept lowering prices to attact customers but he didnt realize that the middle class neighborhoods surrounding his business needed more flexible hours and would pay higher prices for it. When Frank listened, he was gaining more customers at higher profits. This is a must for both online and offline advertising.
    Suzy couldn't understand why she wasn't getting new customers from her brand new website. She paid alot for it and even more to promote it, but she only saw little traffic. Suzy sells bingo bags. Her target audience generally doesn't look online for that need. Suzy started using print flyers in neighborhoods with a higher population of elderly folks and sales rocketed.
    3. Plan to Brand
    A customer needs to see your business name 20-30 times or more before it's a "household name". So a smart business owner will use as many media channels as affordable to get their name to the target customers very, very often.
    Pete has a carpet cleaning business and has been posting free ads online to attract customers for years. He also has an information only webpage that he built on a free site. A little birdie told Pete to run a small print door hanger campaign every quarter and Qcode to his website. He changed his website to be more functional with a scheduling feature. He also put up a billboard near his business.
    He saw remarkable results and Pete actually had a better Return on Investment with his paid ads than the free ones!...His new customers were all within a 15 mile radius of his business, whereas the Craigslist customers were scattered over the county. Pete has saved on travel expenses and had more control over his team now since they are closer.
    4. Track results, tweek and repeat.


    Many home service business owners, especially start ups, tend to use free online tools and advertising and limit their potential for growth.
    Yes, posting a daily or weekly ad on Craigslist will get you a customer or two here or there, but if you ask Frank, Suzy, or Pete you can get more control, better customers and more profits overall if you combine online and offline marketing techniques like the examples above.


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    Nice idea that you try to extract information from your new customers. The most common way of getting information about this is questioning the customers about the source of their information about the business.


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    #30
    Join Date
    May 2016
    Location
    United States
    Posts
    111
    Well I will suggest you must try Social Media Marketing to promote your business


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