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    I think questioning the customer like "where they get to know about our company?" is the best way forward. I usually uses promotional giveaways and flyers for promotional purpose. You are correct in saying that word of mouth is the best way among all.


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    Here are the ways to see your improvement of your ad campaign and how to improve more

    Ascertain the true reach of a campaign.
    Find the frequency sweet spot.
    Evaluate the true impact of your campaign.
    Measure ROI with confidence.
    Identify which campaign metrics need improvement.
    Identify which media types are most valuable


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    How to improve more
    Here are the ways to see your improvement of your ad campaign and how to improve more

    Ascertain the true reach of a campaign.
    Find the frequency sweet spot.
    Evaluate the true impact of your campaign.
    Measure ROI with confidence.
    Identify which campaign metrics need improvement.
    Identify which media types are most valuable


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    Direct Rating Method - here, customers are directly asked to rate the advertisement and then these ratings are calculated.
    Portfolio Tests - here, the customers see the ads and listen carefully to the ads and all the contents of the ads and then they are asked to recall the ad and the contents.


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    Direct Rating Method - here, customers are directly asked to rate the advertisement and then these rating are calculated.
    Portfolio Tests - here, the customers see the ads and listen carefully to the ads and all the contents of the ads and then they are asked to recall the ad and the contents.


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    Pre-test and Post Test
    Communication and Sales Effect Test
    Laboratory and Field Test
    Experimental and Survey Test
    Message and Media Effect Test


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    Pre-test and Post Test
    Communication and Sales Effect Test
    Laboratory and Field Test
    Experimental and Survey Test
    Message and Media Effect Test


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    Pre-test and Post Test
    Communication and Sales Effect Test
    Laboratory and Field Test
    Experimental and Survey Test
    Message and Media Effect Test


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    Advertising effectiveness pertains to how well a company's advertising accomplishes the intended. Small companies use many different statistics or metrics to measure their advertising effectiveness.


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    Pre-test and Post Test
    Communication and Sales Effect Test
    Laboratory and Field Test
    Experimental and Survey Test
    Message and Media Effect Test


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    Reply With Quote
     

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