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    Pre-test and Post Test: Pre-test implies testing advertising message before it is sent to specific media. ...
    Communication and Sales Effect Test: Communication test measures communicability (ability to communicate) of the message. ...
    Laboratory and Field Test: ...
    Experimental and Survey Test: ...
    Message and Media Effect Test:


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    It is very important that the business owner knows the effectiveness of the various methods of marketing he uses in order to promote his business. The most common way of getting information about this is questioning the customers about the source of their information about the business.


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    It is very important that the business owner knows the effectiveness of the various methods of marketing he uses in order to promote his business. The most common way of getting information about this is questioning the customers about the source of their information about the business. Another common method which is also used, include gauging the increase in the level of customers after the introduction of a new media of advertising.


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    Procedures to Measure Advertising Effectiveness

    Pre-test and Post Test: Pre-test suggests testing promoting message before it is sent to explicit media.

    Correspondence and Sales Effect Test: Communication test estimates coherence (capacity to impart) of the message.

    Research center and Field Test:

    Trial and Survey Test:

    Message and Media Effect Test:


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    It is very important that the business owner knows the effectiveness of the various methods of marketing he uses in order to promote his business. The most common way of getting information about this is questioning the customers about the source of their information about the business.


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    It is very important that the business owner knows the effectiveness of the various methods of marketing he uses in order to promote his business. The most common way of getting information about this is questioning the customers about the source of their information about the business.


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    It is very important that the business owner knows the effectiveness of the various methods of marketing he uses in order to promote his business. The most common way of getting information about this is questioning the customers about the source of their information about the business.


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    Oasis Direct is Juice and Diary Manufacturer and Distributor in UAE.


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    It is very important that the business owner knows the effectiveness of the various methods of marketing he uses in order to promote his business. The most common way of getting information about this is questioning the customers about the source of their information about the business. Another common method which is also used, include gauging the increase in the level of customers after the introduction of a new media of advertising.


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    It is very important that the business owner knows the effectiveness of the various methods of marketing he uses in order to promote his business. The most common way of getting information about this is questioning the customers about the source of their information about the business.


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