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    Design Agency Future Direction Help Needed!
    Hi guys,

    I am the new CD for a graphic design agency. The agency is quite small and offers mainly publishing services right now - opportunity to expand to branding etc.

    However, I also want to expand it to digital. I would like to know what people think is the best scenario for expansion:

    1) Outsouring the talent for web design/SEO/SEM to somewhere like Capetown
    2) Hiring talent in house (with a risk of there not being much work for them at the start)
    3) Acquiring a digital agency and adding it to our business (big investment, but immediate cash flow added in) - currently though nothing suitable seems to be for sale


    Cheers
    Amy


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    Good thing, i'm looking for that too


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    Experts do agree that agencies will have to meet a number of incoming trends and challenges, ... "Brands will need data strategy and the right technology to allow them to ... aimed at helping agencies navigate the changing landscape. ... on creative excellence being the keystone for agencies of the future.


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    Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO.

    It was, of course, in 1859 that Charles Dickens wrote "A Tale of Two Cities," which kicks off with one of the all-time great first sentences: "It was the best of the times, it was the worst of times." The same year, Charles Darwin authored "On the Origin of Species," which introduced the concept behind "survival of the fittest."

    That Dickensian sentiment, combined with Darwin's great theory, resonates deeply with Kassan. Technology, data, consumer demands, talent, financial pressures—marketers' needs are changing rapidly. The big question: What will agencies have to do to stay ahead of this incessantly shifting industry? And what does the agency of tomorrow look like, anyway?

    "Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way," says Kassan. "But what we can say is that there has to be a true willingness for the agency of the future to be more adaptive and reflective of clients' needs. Only the ones who can adapt will survive."

    Experts do agree that agencies will have to meet a number of incoming trends and challenges, from figuring out data and fighting for top talent to keeping up with consultancies and more.


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    Well its good thing that you are doing and in my view outsourcing the talent for SEO is the best...


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    Experts do agree that agencies will have to meet a number of incoming trends and challenges, ... "Brands will need data strategy and the right technology to allow them to ... aimed at helping agencies navigate the changing landscape.


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