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    Social media is a great way to get your brand out there and promote engagement with the company. Just some advice though, I would stay away from the Facebook ad program where you pay them to promote your page. I saw a study that was done that showed the likes were definitely up but the engagement was not as high. They did some research and it showed that most of the like where coming from countries like India where they had click shops set up. It will be a complete waste of money.


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    These two sites are always good for advertising. If you don't want to spend money, I recommend them to you.


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    I'd probably say Facebook is better but twitter is great in its own way too. Facebook though I think people are still more active and there are more users than twitter. Plus you can set up a page on Facebook with more details.


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    Implement Twitter Cards.
    Build Your Twitter Followers.
    Identify Influencers and Engage with Them.
    Use Twitter Lists to Manage Your Contacts.
    Use Twitter Ads to Target Your Email List.
    Use the Right Hashtags.
    Research Your Competitors' Audiences.


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