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    How much money do you spend on advertising?
    As an owner of a small business I found advertising to be quite a dilemma. There are so many big corporations to compete with that it takes a lot of thought. I decided I would set aside an exact amount and pay no more for advertising until there was more money to advertise. How about you all? Where do you advertise and how much do you spend?


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    I currently don't spend anything at all. What I've done in the past is find websites where my target market is and buy an ad there as well as be active as possible in communities. I pitched my small business as a future article in the local newspaper, and they sent someone to interview me. I leave business cards and/or flyers on bulletin boards around town. I try to use my blog as an indirect way to advertise. Google occasionally sends me offers for free $100 in adwords so I use those.


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    I currently spend very little.

    In general, if you're trying to compete with big corporations, you need to find the spin that makes you unique. For example, if you're more personalized, then target this idea. And then implement it on your advertising by choosing niche areas that the big corporations may be ignoring. So your competitors may be on billboards, but they're probably not on the local grocery store community boards.


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    At the moment I do all my own advertising. I don't operate a large-scale business so I don't need to invest on widespread marketing quite yet. I do a lot of guerilla marketing online and use a few different platforms. I invest about one hour per day strictly on advertising.


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    I agree with your point of view that you have to set aside a particular amount as your advertising budget and stick to it until you have more money to advertise your product or service. It is very essential that you do not overspend on advertising because this will result in unnecessary strain on the resources of your business. I generally try to follow this approach and most of my advertising budget is spent on online and local ads trying to get my product across to my targeted audience.


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    Right now I focus on advertising through social media. It is very effective for the cost (free). If you spend time advertising you can save a lot of cash. I do plan on spending a little every month on advertising once I can fit it in the budget.


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    Like many here I advertise through Facebook, Google+ or Twitter. If you have an idea about how things work and how to market using social platforms you have access to costless advertising. You can start by building pages / accounts for your business on all popular platforms. Next you should add interesting content to built your accounts and engage your users. By engaging your followers you make sure your business growns naturally since people like to share what they're fond of.

    Finally, to answer your question, I'll say that I pay nothing for advertising.


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    I don't have a marketing budget, but I think that it depends on what type of business you are in. Not all businesses need to start with a huge expensive marketing campaign. Start small, Twitter, Facebook, Tumblr., Reddit, and build from there. Word of mouth is the best advertising as well. If you are a local business and can hand out flyers, that is a relatively inexpensive option. Banners and sign wavers are great for bringing in traffic as well.


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    None. Use social media to the best of your advantage and try to get search engine traffic through SEO.


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    #10
    Join Date
    Mar 2014
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    Unit D2 Dolphin Enterprise Centre Evershed Way, BN43 6QB Shoreham by Sea West Sussex
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