Advertising your products/services in local newspaper?

[CeliVega]

Anyone familiar with this? Like how much does it cost to have your advertisement on magazines, newspaper, etc......
How do they decide the pricing?
How much is it for occupying a small corner? How much is it for occupying the whole page? Additional charges if you want your ads in color? How cheap if you only wanted your ads in black and white?
And do they charge you on a daily basis for newspapers? If you only want your ads for a specific day, then it will be around $$$ dollars......if you want your ads for a whole month, it will be around $$$ dollars......

Yeah, issues like that. Anyone familiar with all these subjects?

[pahagwl]

Advertising in local newspapers is very common for local businesses. By this, they are able to create brand awareness and spread information about their products very easily amongst the targeted audience. The cost of advertising in newspapers depends upon a large number of factors as the OP mentions. So, a small corner in one of the middle pages generally costs quite less then a big-sized front page ad. I do know for a fact that color ads are more expensive then the ones in greyscale. And the newspapers generally have certain packages whereby your ad gets printed a particular number of times in a week/month, which is cheaper in comparison to separate daily ad.

[alec]

You could also try advertising in those newspapers that come free in your mail since it's a cheap option. The contain mostly commercials cleverly disguised as articles or interviews. Between them they add some jokes and crossword puzzles and people read them like mad. Buying an article about your business is more expensive but you can go for the cheaper option offered by regular ads.

Now, talking about regular newspapers, as pahagwl above mentioned, they don't charge daily but per week or month depending on the number of editions they print. Extra options like a black border or a colored advert for better visibility will cost you more than the regular black and white add.

[Taru]

There is probably information online for your local newspaper as to what they charge for their advertisement packages, or if not, then they surely will have a contact number for you to get in touch with for specific inquiries. I don't know how effective it would be advertising on the papers nowadays, though, as not many people read them anymore and I doubt they have lowered their ad space costs to compensate. Still, if your target demographic still does read the newspaper then it would be worth every penny.

[delusional]

The fees depend on the local paper. I would contact them. It can be useful if you are looking for local customers.

[eppie]

Anyone familiar with this? Like how much does it cost to have your advertisement on magazines, newspaper, etc......
How do they decide the pricing?
How much is it for occupying a small corner? How much is it for occupying the whole page? Additional charges if you want your ads in color? How cheap if you only wanted your ads in black and white?
And do they charge you on a daily basis for newspapers? If you only want your ads for a specific day, then it will be around $$$ dollars......if you want your ads for a whole month, it will be around $$$ dollars......

Yeah, issues like that. Anyone familiar with all these subjects?

Print advertising rates differ and usually based on the popularity of the of the magazine or newspaper. The size and location of the ad will also affect the ad rate. Also, like in newspapers, ads during weekdays are usually cheaper than ads during Saturdays and Sundays.

I think it's best to contact the newspaper or magazine company directly to get an idea of the actual rates. Advertisers are the lifeblood of their business so I'm sure they will accommodate your inquiries to the best they can.

[idlecuriosities]

This going to vary by the publication, but for the most part I don't think it is worth it to post in the local newspaper. It's pretty clear the newspaper will become an irrelevant form of communication in the very near future. Look more into online means. You can also get a similar effect from flyering in very public places (permitted this is allowed).

[albertj786]

i guess it's depend on brand if the newspaper brand is good they will charge more and i don't think that it is worth it to advertising your business in local newspaper and i prefer you should contact newspaper brands and mazines brands directly they will tell you better about their newspaper ad's and about actual rates

[eagle22]

My father owns a carpet cleaning company and I would have to say at least half of his business comes from local newspaper advertising and the other half comes from word of mouth. The reason I say that is because newspaper advertising is the only type of advertising he does. So yes, it can work very well! It's pretty cost effective to, but it's tough to give you an estimate because the cost is going to depend on your location.

[jswindell]

One way to determine whether advertising will bring in a return is to determine audience needs. Someone mentioned the free newspapers but the ones in my area have a lot of ads that advertise escort services and medical marijuana (I'm in California, US). Others have listings for multilevel marketing opportunities, extremely low-priced real estate and other things that are most likely 'here today, gone tomorrow'.

Not sure of the city you live in but what I would do is get a media kit and editorial calendar for all the local publications first. That way you can see the demographic of readers as well as publish dates for themes that may relate to your business.