Does Google Adwords for web design startup really work?

[Z Infinity Websites]

I have a new startup web design company. I have tried advertising with Google Adwords for about a month. But have not been able to get any customers from it. I have limited the monthly budget on Google Adwords to $150/month for now. Any ideas on how to best use paid internet advertising for a web design startup? Am willing to spend around $100/- in advertising per customer. But it is not working so far. Any ideas will be appreciated. Thank you.

[tetsone]

Adwords - can be instant resutls if done correctly
SEO - longer term but better return on investment

Adwords has that many considertations; Keep each individual ad to a few keywords, ensure you fully consider negative keywords to cut down on wasted clicks. Use exact matches not broad phrases.....

[affedwin]

Searched on Google and found several web design companies are doing AdWords on there. Roughly, I think AdWords are working for this web design company.

I suggest you do these things:
1, Make sure your website looks not spamy and has call to actions: phone number, leads generation forms, etc.

2, Search on Google to find competitors' then put the competitors' url into keyword spy tools like spyfu or semrush to find what your competitors' are doing.

3, Find the competitors' keywords and ads. Using their keywords in exact match and also re-write the ads to test.

And also, as a start up, I suggest you multiple your marketing channels. Find local businesses on Yelp to reach them.

[crghsam]

Just because a web company are running Adwords campaigns does not mean that it is working

[sundarsundar]

If you are a start up company, then its good to do SEO{search engine optimisation} than SEM{search engine marketing}. Because it takes some time to reach the cutomers with ads. branded products can reach the targeted customers using SEM. So for start up companies its good to go with SEO. If you are really interested in creating ads and increasing conversions then try for low-budget ads like facebook which has good reach with low cost.

[brownlawpl]

AdWord is the best option for Online advertising. But it can't help in web designing.

[Bijingus]

Yes, works for me If you don't know what you're doing though, it won't work...

Your website has to look credible.
Your ad needs to convert well.
Test, test, test... then test some more.
You need to invest more than $100/mo...
Your website better look killer...
Use retargeting... Cheaper clicks and most people aren't ready to buy on their first visit.
Try to differentiate your services somehow. Ask yourself why someone should contact you vs. one of your competitors.

[jarodspiewak]

Advertising of any form works, it's a matter of your cost per aquisition.

For example, if you bid on Adwords for 10 years at $100 a month, even if your account is set up poorly, you'll likely get a customer eventually. You just wouldn't be profitable.

With that out of the way,

1. Is your account set up well?

a) How much keyword Research did you do?

b) What types of keywords are you using?
-Broad
-Modified broad
-Exact
-Phrase

c) Are you checking search terms and updating ad groups and negative keywords?

d) are you using SKAGs to optimize data and limit unwanted search terms?

e) Are you A/B testing offers, landing pages, and ads?

If you want to connect, I'll do a 10-minute free audit of your account.

[StephanieM]

It's really expensive. I’m not using AdWords all the time, but when I am I spend £60-100 in a month. Since the beginning, it’s in the thousands.

[sofyan33]

I have a website about service ac using adwords and that is very helpful for get customer from online. I think you can do it. But you must sure that you put relevant keyword and buying keyword for web designing. What is the keyword people search for web design service... That is my suggest.