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    Showing head to head testing at trade shows.
    Hi every one , this is my first post.

    I have a Marine Refrigeration company up here in Canada. I regularly show our equipment at boat shows across Canada and the US . The product is revolutionary in the pleasure boating community and is completely of my own design .

    My question is , would it be bad business to show a competitors equipment running side by side my own , in the identical set-up. This will show how much more our efficient our system is to what has been in the market place for years. This would obviously upset the competition but our customers need to see the difference with there own eyes. I would remove any markings that distinguish the manufacturer of the competitors equipment . The important point is, the market place is dominated by a this design and it is not efficient . I will represent that space by an unnamed competitor and demonstrate its inefficiencies in real time.

    Any comments ?

    Regards John.


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    Quote Originally Posted by Typhoon View Post
    Hi every one , this is my first post.

    I have a Marine Refrigeration company up here in Canada. I regularly show our equipment at boat shows across Canada and the US . The product is revolutionary in the pleasure boating community and is completely of my own design .

    My question is , would it be bad business to show a competitors equipment running side by side my own , in the identical set-up. This will show how much more our efficient our system is to what has been in the market place for years. This would obviously upset the competition but our customers need to see the difference with there own eyes. I would remove any markings that distinguish the manufacturer of the competitors equipment . The important point is, the market place is dominated by a this design and it is not efficient . I will represent that space by an unnamed competitor and demonstrate its inefficiencies in real time.

    Any comments ?

    Regards John.
    Seeing your competitors at the trade show is unavoidable. In this competitive environment, only the best will stay. In addition, you are presenting a more efficient equipment (value added product), the customers should appreciate that.

    I believe competitors cannot blame you for that if they have not done their research and upgraded their products to sustain their market share. You may just be one of the "market challengers".

    Since you are competing against an 'unbranded' or 'unnamed' equipment, that should be fine. I have seen some web hosting providers made a direct comparison against their competitors.


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