Strategies for Increasing Your Fans and Followers
1. Reach out to influencers: Find influencers in your niche using a tool such as Buzzsumo, and then share their content, tag or mention them, or comment on their blogs. As you build relationships, they are more likely to share your content with their followers.

2. Put social share buttons on each blog post: Make sure you include social media share buttons on each blog post, not just in your sidebar. This plugin for WordPress can help with that.

3. Post original, relevant content: This requires some outside-the-box thinking. Sharing other people's content should be a valuable part of your strategy, but make sure to share your knowledge and insights as well.

4. Periodically channel your email subscribers to your social media accounts: Every once in a while, encourage your email subscribers to follow you on social media.

5. Link to your social media accounts on your Contact and About Us pages: These visitors are already reaching out to you; give them another way to connect with you.

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