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    My Advice is before doing anything you need to identify who your target audience is. BE as specific as possible. That will tell you which, if any social media, sites you should use and how to use them. Otherwise, it can turn into something where you are disappointed cause your return on investment is either negative, meaning no business generated, or it is very low.


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    Social media marketing can help with a number of goals, such as:
    Increasing website traffic.
    Building conversions.
    Raising brand awareness.
    Creating a brand identity and positive brand association.
    Improving communication and interaction with key audiences.


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    Join Date
    May 2019
    Location
    India
    Posts
    155
    1. Get out there!
    There are several different platforms to choose from when using social media for marketing: Facebook, Twitter, YouTube, LinkedIn, Google+ (is that still a thing?), Pinterest . . . the list goes on. Figure out which ones your target audience is most likely to use and sign on up, but don't shy away from unconventional social media platforms, either!

    Understand the differences between these platforms and use them to your advantage. Showcase your product line on Pinterest, offer birthday specials to customers on Facebook, retweet every positive tweet that comes your way, or cater what you share to specific Circles on Google+. (Ha! OK, we'll stop with the Google+ barbs now . . . maybe.)
    2. Keep your brand image consistent.
    While you won't use the different social media platforms for all the same purposes, you'll want to maintain a consistent brand image. Make sure your username and logo are the same on every account and that you have an identifiable look and tone. You want people to be able to recognize your brand easily; even the best message won't do any good if can't be traced back to you. Remember, too, that visuals are important—a sloppy, amateurish Facebook page will hurt your brand more than help it.

    3. Mix it up!
    People join social media to be—you guessed it—social! Your followers will start dropping faster than a politician's Election Day promises if all they see are ads for your services. Diversify your posts with interesting or funny images, articles, videos, and links related to your industry to get people to click that Subscribe button. In between all the hilarious and thought-provoking content, you can slip in posts about your services that won't come across as pushy advertising.
    4. Engage your audience and connect with your influencers.
    If there's one thing the Internet has taught us, it's that people love to share their opinions (as confirmed by a quick visit to the comments section of any YouTube video). Pose simple poll questions or participation challenges (remember the ALS Ice Bucket Challenge?) to interact with your audience directly and get your posts seen by more people. By doing this, you'll also gain valuable insights into your customers' motivations and preferences.

    While you're at it, take advantage of the power of social media to connect your business with people you would never be able to access otherwise. Start following well-known influencers in your industry. Did a celebrity just tweet something relatable? Awesome. Retweet it immediately.

    5. Measure your (and your competitors') success.
    When using social media for marketing, it's easy to monitor your progress using tracking data. Google Analytics is a good place to start, and it's easy to use. There's no reason to feel as if you're playing a game with rules you don't understand. The ability to see which of your posts generated the most clicks on your website can be a huge help in determining what works and what doesn't when using social media for marketing.


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    Increasing website traffic.
    Building conversions.
    Raising brand awareness.
    Creating a brand identity and positive brand association.
    Improving communication and interaction with key audiences.


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    Increasing website traffic.
    Building conversions.
    Raising brand awareness.
    Creating a brand identity and positive brand association.
    Improving communication and interaction with key audiences.


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    Set meaningful social marketing goals.
    Research your target audience.
    Establish your most important metrics.
    Analyze your competition.
    Create and curate engaging content.


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    Choose the Right Platforms. ...
    Create a Calendar. ...
    Encourage Engagement. ...
    Don't Over-Promote. ...
    Share Video. ...
    Address Problems Quickly. ...
    Build a Community. ...
    Provide Value.


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    Increasing website traffic.
    Building conversions.
    Raising brand awareness.
    Creating a brand identity and positive brand association.
    Improving communication and interaction with key audiences.


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    thanks for sharing with us


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    It still one of the best platform to generate leads or traffic to the website either paid or free


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