Before embarking on an SMM campaign, you should choose your social media platform wisely. Ask yourself, what's the purpose of the marketing campaign? Is it brand exposure or getting customers who'll buy what you're selling? If it's for branding you can shoot your arrows all over but for something more specific like getting customers . . .
Your marketing campaign will only be successful if you know where to find your customers. Once that is done, it's easy to tell them about your products, isn't it? Fine, it may sound like a difficult task to find out where potential customers hang out but fear not, Google provides us with a tool [http://www.google.com/alerts] to alert you if people are talking about a topic of interest to you.
Simply set Google alerts for your subject/product or topic of interest and anytime someone mentions it/them you'll be notified. Once you have that information, you can hunt them down and get busy promoting your products/services to them.
