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    Checking out the competition
    When thinking about creating a business I think it is important to find out certain things about your competition. These include who your competition is, how successful they are and if they have any weaknesses. What are the best ways to research your competition?


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    yes, it's part of SWOT Strategy which is the T (Thread) part : to find your competitors and substitute products/services


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    With a laptop, Wi-Fi and a little bit of search engine know-how, you can type in the names of your competitors and see what they have on their websites. You can also check their most recent marketing campaigns and promotions online.
    Do some stealth work and attend a conference or a trade show where your competitors participate as exhibitors.
    Source: How To Check Out Your Competition


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    Competition will always be there and best way to check is using various channels and tools.


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    Your customers will often evaluate both you and your direct competitors before making a purchase decision or converting. In contrast, your indirect competitors are those companies or publishers that don't sell or market the same products, but are in competition with your business digitally.


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