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    Does Google ever use the keywords meta tag in its web search ranking? In a word, no. ... Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don't have any effect in our search ranking at present.


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    In short, Google does not use information in the keywords meta tag or the description meta tag to actually rank pages, but it does use the meta description text to create search snippets.


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    Google – It does not appear that Google uses meta keywords elements, and Bing has told us that they may use the Meta Keywords Element to identify whether a page might be attempting to spam. ... Check with the site search that you decide to use on your site to see if it uses meta keywords elements.


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