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    Offline advertising
    Lately I have been considering offline marketing. I have heard of many people using flyers, business cards and so on. I was wondering if anyone else does offline marketing. And if so what methods do you use? and what methods have worked best for you? Also which methods are the most inexpensive?


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    Offline marketing is generally best, in my opinion, for local businesses. If you're running a global business, then you want global marketing.

    A coffee shop or internet cafe, for example, would do minimal online marketing, since most of their business will be produced locally. They would still do some online marketing, though, such as social media sites that cater to the local populace. Facebook, for example, is often a location-based social site. Many friends of many people in an area will also be from that area.

    If you're looking at offline marketing for a local business, then the flyers and business cards you mentioned are great ways to go about it. They're rather cheap and still fairly effective, though they cater mainly to the curious that are willing to spend some time looking around. Many people are entirely too busy, or could care less about something on a wall. After all, how could it possibly have anything to do with them? Sometimes you need something that... grabs their attention. A booth in a busy area with attractive posters and a colorful setup is difficult to ignore if you're walking by it. I would attempt to give you some specific ideas, but you haven't mentioned your business.

    Other offline advertising might be in support of a group of some sort, such as a school activity, or a contest hosting. I'm sure you've seen those banners inside a local stadium. Even little league teams need funding, and in return for that funding your business can put one of those banners inside the stadium/field there for all to see. The price would depend on the school of course, and the population. The more businesses around, the higher the cost would be of doing that since there're likely others in line for that advertising space.

    The best methods for offline marketing aren't going to be the best for every business, as it depends on what type of business you have. If you're inclined to be more specific and have found this post helpful, you're welcome to enlighten us as to what your business is exactly, and I'll be happy to provide more methods for you.


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    You can try to use T-shirts as walking billboards as they are much inexpensive as compared to the conventional billboards which are really expensive if you consider the amount of money you will be investing in advertising.


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    I love offline marketing. It's one of the types of marketing that's too underrated in my opinion. This is a good thing for you (and me) in that we have less competition. Too many people only focus on the online world when they forget that most of life actually happens outdoors. Offline marketing is so easy and doesn't take much time either.


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    Quote Originally Posted by mikelouis View Post
    You can try to use T-shirts as walking billboards as they are much inexpensive as compared to the conventional billboards which are really expensive if you consider the amount of money you will be investing in advertising.
    Yes, I also agreed with you using walking bilborder is a great option and it is also less expressive. it also depends upon the type of your business . Use area for your billboard related to your business.


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    I think that even if you are after a global market that doesn't mean that you can't focus on a local area like the city you live in or your country. Flyers and business cards are ok but not even close to being sufficient. Buying banner ads or ads that show up on billboards can be very effective especially when these ads are in areas with lots of traffic. Focus on regions like markets, schools, stadiums, parks, hotels, malls, etc. You can also pay to place some ads on apartment buildings that are also in very good locations. Organizing enticing contests that offer money and other prizes like vacations, electronic items and such will always get people interested. You can also go from store to store and offer them a monthly rate for putting up an ad for your business. You could donate PC's and other appliances to schools in exchange for the right to do a little advertising in their buildings.


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    By knowing what will get the attention of the intended demographic, you can get an estimate of costs and conversion rates. For instance, people that are either very young or senior citizens will have use for a smartphone cover with your contact information. However, if you're talking people aged 18-50, there is more likelihood of turning a profit.

    Whatever you choose, make sure that it explains what you have to offer. If your business name or logo does not contain this information, it may impossible to place it on cheap pens, mouse pads or other items that are cheap to give away. Functional items complement business cards and they are also more memorable. Drafting the information you want to include on these items is best before placing an order with a promotional products company or making it yourself.


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    IF you have a local business, they're great! But if you use an online business, they're completely useless.


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    I'd disagree that if you have an online site it's useless. My experience is that if there's a magazine that suits your demographic, you can get a lot of traction with the right advertisement in it even for your online sites. With one site we worked on, we got 12x the cost of the advertisements after 3 insertions (3 months). Add in the online banner and we were getting a lot of good traffic from that 1 source.


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    One of the most effective online marketing is to print brochures and keep sending them by post to people who would be interested in your services. You really need to keep talking to other people about your services. Having a brochure in hand helps in many way. Yes, a few of them will chuck it in the trash but a few will keep and come back to it in the future. Next, I would send e-mails to companies and related organizations introducing your services and telling them what you do. I think you can send e-mails to companies without their prior permission but you cannot do the same with private individuals unless they have given you their e-mails with the explicit understanding that you can write to them. Calling companies, organisations and clubs wouldn't be a bad idea. You should straight introduce yourself and tell them about your business. If they are not interested you could ask them who they think you should contact. These are some of the low cost but effective methods.

    Another option is to find trade magazines and advertise on them. If you are good at writing you could offer to write a piece for them as well. Some magazines can give you an editorial when you buy advertising from them. This could be effective especially when it is tied with a special offer or event.

    Going to promotional meetings and events arranged by other companies may be a good way to show your face and make contact as well. Remember not to be an ass and try to steal business from other people blatantly. Just be nice, sociable and people will ask what you do. If you have money, you could sponsor events as well.

    Somehow, if you can make contact with one or two influential people in your line of business this could turn your business around. Generally, ask people to share your contact and be your ambassador.


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    Last edited by TCI; 04-17-2014 at 05:25 AM.
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