By knowing what will get the attention of the intended demographic, you can get an estimate of costs and conversion rates. For instance, people that are either very young or senior citizens will have use for a smartphone cover with your contact information. However, if you're talking people aged 18-50, there is more likelihood of turning a profit.
Whatever you choose, make sure that it explains what you have to offer. If your business name or logo does not contain this information, it may impossible to place it on cheap pens, mouse pads or other items that are cheap to give away. Functional items complement business cards and they are also more memorable. Drafting the information you want to include on these items is best before placing an order with a promotional products company or making it yourself.
