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    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.


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    Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers


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    Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products,


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    Personalize your messages. When we say personalized email marketing, we don't mean that you send an individual email to every single subscriber. ...
    Segment your subscribers. ...
    Send mobile friendly emails. ...
    Test copy, design and buttons. ...
    Automate email campaigns when possible.


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