Thread: Elite products

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    Elite products
    I am thinking about establishing my own brand of clothes. And i want it to be nice and expensive kind (think abercrombie, Eddie Bauer). Pretty much, i am willing to sacrafice few customer, but charge extra for the BRAND NAME and be KNOWN for brand.

    My question:
    is it better to start off not as expensive brand, and attract customers? But i am afraid that word 'cheap' will attach to my BRAND reputation and to change that i would have to re-market everything from scratch...

    or

    Brand and market my product as 'elite' and expensive, and lose customers but slowly build reputation of high class value?

    I wonder if Sacks Fifth was cheap at some point when they first started?


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    You can start because many company sell Elite products.


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    I think you should do sustainable clothes, because it's a bomb right now and you can get very good sales if you will try to do it


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