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    How to do your own PR
    When: Saturday, 7 May - 10:00am to 12:30pm
    Where: National Business Innovation Centres, 130 Shaftesbury Avenue, London, W1D 5EU, UK,

    Description:
    How to do your own PR for less than 100 a month.

    For cash-poor businesses that really need to raise their profile in the media to attract new clients, this workshop will show you to how build a realistic PR machine that will get you coverage on a budget.

    At the end of this 2 and a half hour workshop you will:

    * Know where to focus your efforts and what form of media and publications will give you maximum impact.

    * Learn one simple technique that will build credibility as well as visibility.

    * Learn how to build relationships with the press and attract the press to you.

    * Learn how to get free help with your campaign.

    * Learn cost effective ways to build a media list and communicate with them.

    * Discover your own PR strengths and weakness and learn how to leverage your strengths and play-down the weaknesses.

    * Put what you've learned into a realistic and achievable framework.

    Paula Gardner - Course Facilitator
    Author of Get Noticed: 30 days to dramatically raise your Small Business profile , is a PR coach and trainer specialising in helping small businesses and entrepreneurs reach new customers through building their media profile. Over the last three years, her company, has helped hundreds of businesses take control of their PR, saving them thousands of pounds in expensive PR fees, and handing them the control and ability to do their own PR.


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    Research your target publications. Pick the publications that your ideal client reads so that you're getting in front of people who are excited to hear from you.
    Discover your story. ...
    Create a pitch or press release. ...
    Connect with journalists. ...
    Leverage


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    Promoting is tied in with connecting with likely clients for your business. Advanced promoting organization Pakistan's constantly been significant for any business to flourish; be that as it may, during a time of the web, organizations are slanted to computerized showcasing when contrasted with the disconnected one. This is regularly in light of the fact that an ever increasing number of individuals are utilizing the web and with this current individuals' methodology towards purchasing and selling is also evolving. Advanced offices in Pakistan all in all, customers lean toward computerized intends to look for or sell something.


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    Research your target publications. Pick the publications that your ideal client reads so that you're getting in front of people who are excited to hear from you.
    Discover your story. ...
    Create a pitch or press release. ...
    Connect with journalists. ...
    Leverage.


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    Research your target publications. Pick the publications that your ideal client reads so that you're getting in front of people who are excited to hear from you.
    Discover your story.
    Create a pitch or press release.
    Connect with journalists.
    Leverage.


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    Research your target publications. Pick the publications that your ideal client reads so that you're getting in front of people who are excited to hear from you.
    Discover your story. ...
    Create a pitch or press release. ...
    Connect with journalists. ...
    Leverage.


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    Research your target publications. Pick the publications that your ideal client reads so that you're getting in front of people who are excited to hear from you.
    Discover your story. ...
    Create a pitch or press release. ...
    Connect with journalists. ...
    Leverage.


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    What is typically universal, though, is that you'll get what you pay for especially with an agency. Typical monthly retainers with a PR agency will range between $2,000-$5,000 on the low end and for top-notch firms can go all the way up to $20,000-$50,000 per month depending on the scope of work and value provided.


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    What is typically universal, though, is that you'll get what you pay for especially with an agency. Typical monthly retainers with a PR agency will range between $2,000-$5,000 on the low end and for top-notch firms can go all the way up to $20,000-$50,000 per month depending on the scope of work and value provided


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