Keyword density and placement are significant parts of optimizing your content for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords and phrases where they will be detected and recognized as a keyword, so that your article will come up when a person searches for that keyword.
The meaning of Keywords
A keyword is a word that is going to be positioned in your post several times, not just once as that would make every single word a keyword. Anytime a spider sees that you have a word placed several times in an article, it will determine that your web page may be insightful to users that search for such a keyword.
Avoid using to many keywords in your article
It is important to observe that there is also such a thing as over optimizing your articles for distinctive words, this is regarded as “keyword stuffing”. Whenever you stuff keywords in an article a spider will recognize that you are trying to trick it into positioning your article higher in the search engine results for that word, and will instead penalize your site and your page for doing such. This might even impact the rankings of your other webpages or get your website blacklisted from a particular search engine if you are found keyword stuffing too many times.
Using the right keyword density
Keyword density is how many times your keyword is placed in your post. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to choose which density is more lucrative for your articles. Each individual webmaster as their own density that they like to accomplish based on past success. As long as you don’t over optimize and you are making adequate financial gain from your ratings, then you can decide whatever keyword density you like.
