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    Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.


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    SEO is mainly known to focus on improving the rankings of the website, and it can drive different visitors through Google likes. SMO, on the other hand, focuses only on driving traffic via various social media platforms. Both of them SMO & SEO, operate in very different spheres, and do impact one another.


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    So we have defined the terms above and have identified that SEO and SMO are methods that you can implement yourself whereas SEM and SMM are methods which require paid advertisement and setting a budget. Although SEM and SMM will get you results fast, they are limited to the size of your budget.


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