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    Quote Originally Posted by hap53144 View Post
    What is Social Media Optimization?
    Obviously, SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.

    Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.

    What SMO is Not
    If you’re looking to improve your SMO, it’s important to keep in mind that having huge numbers of links to your website scattered across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and LinkedIn group just to seed links to your content is actually counterproductive, to both SMO and SEO.

    Social shares carry a lot more weight when they’re coming from someone else. In addition, indiscriminate link-spreading without engagement and participation will get you unfollowed in your social networks—which in turn drives down your authority.

    In order to improve SMO for your small business, you should focus on engaging with relevant social audiences, contributing to conversations, and posting your own shares of authoritative content for your industry.

    Google Hummingbird: Why You Need SMO
    In the last month or so, Google quietly launched a major overhaul of their search algorithm. Dubbed Hummingbird because of its speed and precision, the new algorithm changes the way Google interprets search terms—and changes the weight of some factors that drive search rankings.

    Social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you’ll rank on Google.

    How do you factor SMO into your online marketing strategy?

    Image courtesy of Book Worm Laser & Design

    Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.
    Solid advice, thank you for giving a nice overview of social media optimization.


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    The term SEO stands for search engine optimization. It is a process that is used to enlarge the ranking of a website in a search engine. SMO, nearly the new hand, stands for social media optimization. The slant of SMO is to use social media to combination traffic to a website.

    SEO and SMO are two terms have gotten intensely popular these days. The terms are mainly used in context to web masters and bloggers. Both, SEO and SMO are utilized to magnification traffic to a website. However, SEO and SMO are quite every second than each optional accessory and utilize alternating techniques to lead their means. There are many webmasters who allegation execution in SEO and/or SMO. Their main answerability is to enhancement the number of visitors to a particular website.


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    SEO-Search engine optimization works in a websites and outside activities like submissions, blogging. SMO-Social media optimization works on the social activities of business promotions , awareness.


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    SEO - search engine optimization and the SMO - social media optimization both are work for increasing the ranking of website.


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    Last edited by MAYUR_00; 07-04-2019 at 01:57 AM.
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    SEO stands for Search Engine Optimization. It is a process that is used to improve or optimized ranking of your website in a search engine (Search engine may be: Google, AOL, Bing, Yahoo, Alexa, GetIt, Network18, Yellow Pages, and more…). In other hand The SMO is known as Social Media Optimization, where the purpose of SMO is to user social media to increase traffic to your website.


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    The SEO and SMO both are work on getting rank the website fast. The seo is work on the off page and on page activities of website. and the smo organize the social media activities of business.


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    Whereas SEO mainly focuses on improving your websites ranking and the ability to drive visitors through the likes of Google. SMO focuses on driving traffic via social media platforms


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    Whereas SEO mainly focuses on improving your websites ranking and the ability to drive visitors through the likes of Google - SMO focuses on driving traffic via social media platforms. Both SEO and SMO operate in different spheres, but they do impact one another.


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    Quote Originally Posted by kelllyjo View Post
    I want to know difference between SEO and SMO. Which is better for ranking of a website in searches made with keywords?
    Search Engin Optimization and Social Media Optimization.Both are good for ranking


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