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    by L Cacciolatti · 2015 · Cited by 5 — Marketing decisions are critical to firms' business success. However, competitive markets are characterised by asymmetry of information; therefore, the level of uncertainty of firms' outcomes when operating in a market makes it difficult to make the right decisions.


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    They find the Internet to be the perfect medium for all branding and marketing activities. This is known as “online marketing” or “digital marketing.” SMEs (small and medium-sized enterprises) greatly benefit from their digital marketing strategies.


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    Marketing decisions are critical to firms' business success. However, competitive markets are characterised by asymmetry of information; therefore, the level of uncertainty of firms' outcomes when operating in a market makes it difficult to make the right decisions.


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    The term small and medium-sized enterprises (abbreviation SME) or small and medium-sized businesses (abbreviation SMB) is a size-dependent distinction between large companies and small organisations. The target segment's defining characteristics include the number of employees, sales and total assets.


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    Know the audience. ...
    Target the audience. ...
    Get involved in your community. ...
    Take advantage of local directories. ...
    Gather and post testimonials. ...
    Use local media. ...
    Run local SEO campaigns. ...
    Use social media to engage the audience.


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    Before you do any marketing, you must have a top-notch product and quality support. The former reduces the strain on the latter. But, does not lessen the latters importance. I always stress to my clients that their support team assist a customer with any issue they may have (within reason) whether it is related to the product or not.


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    by L Cacciolatti · 2015 · Cited by 5 — Marketing decisions are critical to firms' business success. However, competitive markets are characterised by asymmetry of information; therefore, the level of uncertainty of firms' outcomes when operating in a market makes it difficult to make the right decisions.


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    Before you do any marketing, you must have a top-notch product and quality support. The former reduces the strain on the latter. But, does not lessen the latters importance. I always stress to my clients that their support team assist a customer with any issue they may have (within reason) whether it is related to the product or not.


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