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    Social Media Optimization (SMO) is a strategic way for building the social media plan which helps you get the targeted audience for your business.
    It help you to maximize your plan of social media
    Strengthen your brand
    Generate leads
    Provide more visibility online
    Help you to connect with right audience
    If you want to use the best platform for social media then in my opinion Facebook is the best platform. Because in this platform you can get the huge audience reach and making SMO strategies is also easy in this platform .


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    Web-based life streamlining (SMO) is the way toward expanding the familiarity with an item, brand or occasion by utilizing various online life outlets and networks to create viral attention. SMO is like SEO (site design improvement) in that the objective is to direct people to your Web webpage.


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    how to effectively generate audience on social media.


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    Every Social media has different type of the audience so you need to understand audience of every social media and after you have noted down some data :-
    1. Try to create content different for different social media
    2. Follow groups in the different social media related to your page
    3. Interact with your audience and try to solve their queries
    4. Create post of same size on different social medias


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    Social Media optimization Strategy is as follows :-
    1. Post Unique Content
    2. Post Images of Same size on each Social media
    3. Post at least one post Daily
    4. Interact with your Followers
    5. Interact in relevant Groups


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    Optimize Your Strategy

    Ensure Your Social Goals Solve Challenges.
    Extend Efforts Throughout Your Organization.
    Focus on Networks That Add Value.
    Create Engaging Content.
    Identify Business Opportunities Through Social.
    Engage Instead of Ignore.
    Track, Improve and Market Your Efforts.


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    Be active on social media
    Work according to your business type
    use relevant hashtag
    participate in groups
    paid promotion on social media


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    Very useful information. Read here for Social media marketing


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    Ensure Your Social Goals Solve Challenges.
    Extend Efforts Throughout Your Organization.
    Focus on Networks That Add Value.
    Create Engaging Content.
    Identify Business Opportunities Through Social.
    Engage Instead of ignoring.


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    #90
    Join Date
    May 2019
    Location
    India
    Posts
    129
    Social media has huge potential for branding and marketing. Many people use social media daily for various purposes. Facebook alone has over one billion registered users and this is ripe market to promote your brand. Social media optimization can also create more traffic movement to your website and increase your rankings on search engines. Having the right strategies in place is very important to the process. The following are some of the tactics you can use.
    1. Build your social media networks
    Do not wait for the people to come to you; you need to connect with as many people as possible on social media. It is also important to make a strong connection. Only a fraction of social media users meet your demographic characteristics and these are the individuals you need to connect with. You can use the hashtags on social media pages to find individuals with shared interests and connect with them. You can also include call to action buttons in your social media pages encouraging people to like and share your posts or visit your website to learn more.
    2. Connect with social media users
    Building a network is one thing while connecting with users is another. People value brands that give their customers attention and value customer input. Therefore, you should not simply share posts on social media and wait for the traffic to start rolling in. You should respond to comments and feedback in the social media posts. Feel free to share positive feedback that you receive because testimonials from satisfied customers do have an impact in increasing the popularity of your brand. You should also thank individual customers who comment or give criticism through social media pages.
    3. Choose the right social network for your brand image
    Social networks have different characteristics, some are more business oriented (LinkedIn), some encourage craft (Pintrest, Instagram), some generate discussions (Twitter), while some are all about building social life and social networks (Facebook). Therefore, your approach towards these different social networks should be customized. Make sure you choose the social network that best supports your brand image and use it accordingly. Facebook has a heterogeneous base and that is why it is considered the best social network for promoting any brand.
    4. Create valuable and share worthy content
    You can only strengthen your brand reputation when you create quality useful content that your social media networks will be willing to share. You need to be sure of how your audience will respond to the content, and this takes us back to the first point of social media monitoring. You can use interesting content such as memes, tutorial videos, instructional pictures and short stories or descriptions to share more about your brand.
    5. Use existing influences
    If you are introducing a new brand into the market, it becomes extremely difficult to be noticed, as you would like, even when you have killer social media marketing strategies. It may take the input of influencers to get people talking about your product. You can contact social media influencers for reviews and mentions in order to get the attention you need. Choose niche specific influencers to ensure that your brand is being voiced to the right people.
    6. Social campaigns
    You can also use social campaigns to promote your brand. Use valuable incentives that will encourage social media users to participate in the campaigns. You can create contests for the most number of likes, shares or the best picture showing the customer using your brand. The rewarded customers will automatically be converted into social media brand ambassadors for your products and services.
    7. Search Engine Optimization
    Search engine optimization makes up brand promotion across different platforms on the internet and not just social media. Search engines today incorporate social medial signals to ranking websites in search results. Search engines will use Facebook likes and retweets to rank pages on internet searches. Social media profiles are also ranked among search results and your social media profile may appear before your website in a Google search. Therefore, you should ensure your social media pages are always up to date with a lot of buzz around them.
    Social media platforms are also search engines in a way. People will use the search boxes on social media pages to find information about specific keywords. Therefore, you should ensure that you optimize the content on your social media pages with high conversion keywords.


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