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    Quote Originally Posted by arifpolash View Post
    I think social media marketing (SMM) is better for selling .
    I agree with arifpolash that social media marketing is better solution for selling because it helps to improve business in following ways

    1. Increased Brand Recognition.
    Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

    2. Improved brand loyalty.
    According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the marketing automation software tools. This helps them when it comes to connecting with their audience with their top selling products or serves. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.

    3. More Opportunities to Convert.
    Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out in my article, “The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative,” “opportunity” is the first element of any action.

    4. Higher conversion rates.
    Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

    Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.


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    Hello,


    10 Tips to Improve Your Sales Performance

    1. Clarify your mission.
    2. Break the mission into specific goals.
    3. Sell to customer needs.
    4. Create and maintain favorable attention.
    5. Sell on purpose.
    6. Ask, listen, and act.
    7. Take the responsibility but not the credit.
    8. Work on the basics.
    9. Develop your attitude.
    10. Maximize your time.


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    In my opinion you need to be active on social media and post articles on various blogs across the internet as well as have one on your own website. I came across industrialmarketingsteps.com, a good resource about how you can exploit various SEO strategies in order to promote your website.


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