Marketing is the process by which companies create customer interest in products or services. Marketing is about understanding customers and finding ways to provide products or services which customers demand.

Market research. benchmarking, SWOT analysis then create your Prospect centric messages.
Based on these you can start the Value based selling process - usually the best approach
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Do you feel I/we should learn, have a solid understanding of owning the business/taxes/payroll/ etc prior to marketing and expanding? Or market right away, grow fast and learn as I/we go?
Think about it this way...if you don't thoroughly research your options (in accounting, marketing, etc.) and you change your mind later (or realize that something's not working), it could be at great cost of time and money. Unfortunately, an entrepreneur has to wear many hats all at once...fortunately, it is all worth it in the end![]()
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Learn the basics of taxes and payroll and use either software or hire an accountant to help you out in this area. As long as you know the basics and you're continuing learning as you go you should be fine. Where you want to spend the majority of your time besides running the business day to day, is learning about marketing. Without consistent traffic to your business/website, your business will wilt away like a dead forgotten flower.