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    Use Google trends and keyword planner to find out long tail keywords.


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    You can try the Google Adwords & Keyword Planner Tools which give you a proper results.


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    Adwords Keyword Planner and UberSuggest are the tools to identify the keywords based on user search queries. From Google Analytics, you can retrieve all the keywords that your website ranks.


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    By doing Guest Posting the easiest way to rank.


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    I think not only one of those answers/ strategies but a balanced mixture of all of them is the best solution.


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    You can find long tail keywords with the help of keyword planned and Google analytics tool. After that you can do SEO or post a blog to increase the traffic of your site.


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    Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.


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    Do it on-page schema. If you doing schema you can get rank on generic keyword term also. if generic term getting ranking why cannot get long tail? try it.


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