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    I believe ethics are very important in marketing. I think there are businesses who think that just because they are doing something that is legal, they are being ethical. The two are different. The kind of marketing I consider decent is marketing which doesn't bash competitors. I respond to marketing that is honest. The kind of marketing that turns me off is a company who is being too tricky. For example, clicking a free shipping ad, which is actually based on many factors before it is free.


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    Good post and answers thanks..


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    Ethical marketing is important to the profit of a company because a growing number of consumers are buying from companies that are socially responsible.


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    Marketing ethics is an area of application that involves moral principles behind operation and regulation of marketing. Therefore it is a process through which companies generate customer interest in products/services, create value for stakeholders and build strong customer relationships.

    Importance of the same are as follows-

    1. Satisfying the basic human needs- Every human wants to be in an organisation that is fair and ethical in practice.
    2. Unity- Unity within its employees and leaders as well
    3. Improves decision making- All are allowed to put forward their inputs, through which a solid decision can be taken!
    4. Loyal Customers- Loyal customers is what allows a business to survive in the hardest of times!
    5. Mutual trust- Trust when built within the organisation as well as outside it increases customers loyalty!


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    Understanding the Importance of Marketing Ethics is not only the long-term goal and objective of the company but there are various long-term gains attached to following the same such as customer loyalty, high credibility in the market and in the minds of the customers, increased market share,


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