
Originally Posted by
Maverick
Pricing a SMALL business (under $1,000,000 annual income) really is rocket science. Considerable analysis has to go into [pricing a business for selling purposes.
Even though information on valuation methods abound, using them takes much more than pulling out your financial statements. Pricing a business to sell takes careful consideration of
* present earnings
* future potential
* Realistic goodwill (evidenced by REPEAT business and validated referrals)
* Current assets
* Average monthly - Annual income
* Net profit and total evaluation of business financial statements. The final analysis, "net profit," the bottom line.
* Expense & overhead to profit ratio
* ...and many other factors that business owners may not understand.
There things that small business owners MUST consider are:
1. The amount of money they are taking out of the business and not reporting as income. That money you may be paying someone under the table should be reported. Frequently, business owners overlook these expenses not remembering they are applicable to the value of their businesses.
2. They should have a realistic view of the potential of the business. They need to be objective about how strong a performer the business is in the market and the future of the company
This becomes more difficult when small family- owned businesses, or small business with feuding partners are trying to determine a price. Strong emotional ties to the business often cloud their ability to see it in a realistic light.
Many owners tend to oversimplify the process. Two businesses both netting $500,000 do not necessarily have the same value.
Some assume a business is worth as much, or more, as a competitor's that recently sold. Pricing is commonly (but wrong) determined by an arbitrary number deemed acceptable to retire for the next 20-25 year, not TRUE value.
Many small business sellers DON"T really understand the buyers perspective. The seller wants as much as he can get, but the value has to be supported by the business itself.
Buyers are investors. Sophisticated ones want a calculable formula showing ROI (Return On Investment). The process is easier to understand this way. If YOU the Seller were to buy an investment property, say a 10 unit apt. building, you would want to know ALL the financial aspects of your investment requirement opposed to your return.
A business requires more of an investment since the buyer is putting in both money AND effort which he/she considers to be a valuable commodity. THINK LIKE AN INVESTOR.
To derive that unknown value for a business, appraisers weigh the outcomes of many valuation methods. Appraisals can be expensive, because the complexity of the job commands professional guidance.
But, they may be considered cost effective if two Partner split and just can't agree on a price. The appraisal may be the middle ground to satisfy both parties. That's WHAT investors in real estate DO! Different investment, same principle! Then agree to accept the findings.
An appraiser doesn't rely on one method to determine a price. In fact, he uses several different methods before arriving at a final amount. They may use a combination of the valuation approaches, the Asset-based Approach, a Market Approach, and an Earnings Approach. This provides a more objective view of the company in different ways.
Selecting a business appraiser
Professional accreditation:
There are four organizations in the United States that certify business appraisers:
* The Institute of Business Appraisers (IBA)
* The American Society of Appraisers (ASA)
* American Institute of Certified Public Accountants (AICPA)
* National Association of Certified Valuation Analysts (NACVA), ,
The requirements of each are a bit different based on education and the backgrounds, but each organization will ensure the appraiser has been trained and tested.
These organizations require their designated members to have taken educational courses, attend national conferences, have their appraisal reports reviewed by a peer committee, and subscribe to a code of ethics and professional standards.
Verify Small-business appraisal experience:
Some appraisers tend to specialize in the larger businesses and may not have much experience in valuing small businesses. An appraiser who is experienced in appraising smaller business is important, especially when a businesses value is less than $500,000.
If the business is only a year or two old, has considerable assets, a decent income, and strong future potential, it really isn’t worth much now. Ask yourself, what would I be willing to pay (now) for this business. What’s it worth to me?
A final note
If this is overwhelming to you hire a qualified business consultant to "help you sell" this concept to your partner. If you plan to keep the business, and the other is leaving, a skillful negotiator may be effective in closing the deal, leaning in your favor, over your paying through the nose because you didn't know what to do.
They aren't cheap up front, probably $1,000 - $2,000 depending on what's involved (probable 7-10 hours work for them), but they may save you 10-20 times that in over payment and dramatically reduce tensions and grief. Sometimes you can get the 2 for 1 value, meaning your Consultant can make a simple appraisal that he can sell to the other partner.
He/she would likely consider (a simple but possibly acceptable formula in lieu of a complex formal appraisal)
Some SIMPLE valuation considerations:
1. Create a balance sheet showing all assets and liabilities (Will show cash value) Remember, the value of the assets is likely based on what you paid for them, not what you could see them for in a pinch (considering a quick sale, their present condition, and the current market conditions, buyers or sellers market) . This is a negotiation point.
If I sold ALL the assets at a "Quick sale" how much would I likely get?
2. What will it take to continue running the business in capital and time?
3. What is the business income potential over the next 5-10 years.
4. How much REAL goodwill is there? Considerable repeat business?
5. How's the local economy? Is this a "hot" business, slowly growing, or been sluggish?
The final TERMS of selling out. If you plan to keep the business (We'll call you the buyer here, buying out your partner), will your partner - seller, be reasonable. Can the business support a monthly to the seller. Will the business need time before it can afford another payment? Will the seller carry back his/her equity on a Promissory Note (UNSECURED)?
If your the Selling partner, are you willing to make terms manageable and realistic for the buyer. If you impose terms that are to strict, the business may go under and you will get nothing.
Hope this will give you some direction, stimulating what specific questions to ask for your next step.
Maverick