Link baiting?

[notty667]

Link Bait (also called “linkbait”) is the process of creating content designed to attract backlinks. Common types of Link Bait content include controversial content,

[ronnywhiteJ]

Link Bait is providing valuable content on your website so that other websites will naturally reference/link to it without you ever having to ask. Linkable content can be anything from an in depth research project, to an evergreen guide, to a popular video.
Source: moz.com