I currently have no FB presence and was wondering whether to get involved. However I keep hearing that B2B is just doesn't work. Any opinions, examples anyone could share would be great

FB can really only be used to engage in a community, and hope that will help you gain insight into your consumer, gain credibility.... then maybe down the line improve business. The results probably become even less direct/instant in B2B but I'd say it's still worth using FB to engage to improve how the businesses you're targeting think of you.
Iseult
I get lots of interactions and leads for B2B on Facebook.
I use my page to interact with other businesses - like & comment on their posts, even share some.
I target paid facebook ads to business owners, managers, etc.
There are groups I am part of with other business owners where we share ideas etc.
There is a big audience for B2B on Facebook![]()
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